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Right to the City Alliance is looking for a National Organizer for Communication
Description
Position Summary
The RTTC National Organizer for Communications will oversee digital organizing strategy, guide our online presence as well as engagement and implement key components of our communications and campaign strategy for the alliance and the growing movement for dignified, affordable and safe homes for all. We are looking for someone to join our energetic, visionary and solutions-oriented national staff team to help build the powerful movement we need to win the right to the city and liberation for our people. Ideal candidate will be someone who is multifaceted, able to adapt to changing conditions, believes deeply in self-determination and community power, and who embodies a commitment to both personal and systemic transformation.Reports to: Kamau Walton, Associate Director for Communications
Requirements
Job Responsibilities
Digital Organizing (35% capacity)
Establish clear organization, campaign metrics and goals to expand our reach and grow our supporter list to increase our impact
Create original and compelling content, such as emails, petitions, campaign scripts, memes, shareable graphics and social media tool kits to support RTTC campaigns
Provide monthly reports on analytics, such as page views, email open and click rates, follower and subscriber growth efforts, social media performance, and other metrics to inform campaigns and content development.
Identify organizing opportunities and appropriate moments to escalate campaigns and assist or lead rapid response actions, including mobilizing supporters to take action online and offline
Work with RTTC staff to establish new ladders of engagement to more effectively move supporters to action in our campaigns
Work with RTTC staff to ensure data integrity, curate and manage lists by audience, issue, and interests in EveryAction databaseSocial Media (20% capacity)
Coordinate RTTC’s digital presence to ensure consistent voice, content, and engagement across all RTTC social media platforms
Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels.
Author strategic social content strategies and toolkits based on tangible data and relevant channel insights – driving scale, innovation, testing and iteration– that can be used on RTTC’s platforms and shared with our member organizations
Utilize RTTC’s reports, earned media, political education materials, member interviews, updates, ongoing campaigns and projects to develop engaging content that tells the story of the alliance and our long term vision
Tailor real-time posts based on trending topics and the political moment that resonates with our audiences
Develop systems for tracking and regularly amplifying social media posts from RTTC member organizations and allies
Conduct messaging testing for priority campaigns and initiatives
Provide monthly analytics reports on all social media platformsEmail Program (20% capacity)
Update welcome series emails for supporters joining RTTC’s email lists
Create email content calendar
Publish quarterly RTTC email newsletters as well as monthly briefs, email updates or calls to action to supporters as needed
Coordinate with RTTC staff to gather information including but not limited to campaign updates, training and/or resourcing opportunities, political education, political analysis, and more
Create a story bank featuring member organizations and individuals to develop content that supports RTTC’s narrative strategyCommunications Team (15% capacity)
Participate in weekly Communications Team meetings
Support the coordination of the RTTC Communications Committee
Field member organization support requests as needed
Contribute to the development and implementation of RTTC’s narrative and communications strategyExpectations for All Positions
RTTC intentionally builds collaborative and transformative culture through:Organizational participation: (Approx. 10% of time) team planning, staff meetings and trainings, national convenings, collaborative projects across teams, and HR/administrative tasks common to all positions.
Evolution of the work: Areas of work may change over time based on organization and movement needs, and always in consultation with the organizer.
Transformative Praxis: Participate in RTTC’s transformative justice program to align our practice with our values and principles. Build staff unity and cohesion, and principled struggle amongst all team/staff members.
Location & Travel: Location is negotiable. RTTC has concentrations of staff in the following areas: Philadelphia, Atlanta, Boston, Brooklyn (physical office), Los Angeles and the SF Bay Area. Travel is required for all RTTC staff; frequency and duration of travel is negotiable. On average, this position will be expected to travel 1-2 times per month for a total of 5-10 days per month, year round. -
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