Events are staples to any nonprofit organization’s fundraising strategy, but planning one takes up a lot of time, energy, and can be very daunting. Moreover, you have the tendency to focus on pre-event details –– ticketing, guest lists, as well as preparing for unforeseen situations.
In the midst of all this, you end up ignoring your post-event engagement strategy.
The moments following your event is just as important, if not more so, for furthering your cause.
And is extremely important for donor retention.
Apart from this, post-event engagement helps with preserving and expanding relationships with event attendees, identifying the popular features of the event, and learning how to make the experience even better.
The trick is not to postpone this to the last minute. And we want to help you execute an awesome post-event plan. So, we’ve put down 5 ways you can effectively boost post-event communications.
Ready? Ok, Let’s go.
Reminding attendees of all the good vibes they had at your event is a good way to kick-start your post-event engagement strategy. A simple, ‘It was great having you at our event’ text along with a picture from the event or quote from an attendee can work wonders for your organization. You should focus on sending this out as soon as possible. Also, this follow-up should not ask anything from your supporters. It’s just an opportunity to tell them that you care for their presence.
Say thank you
It’s common practice to send a generic thank you to all your supporters via email and social media. But take it a step further. Send them personalized acknowledgments. Donors expect to receive an email following event attendance, but a phone call or personalized text is a pleasant surprise. This personal touch reminds them of the people behind the cause. And its feasible for small organizations to practice it. For medium and large nonprofits, calling every attendee may not be possible. In this case, you can segment your contacts into first-time attendees, recurring donors, major gift donors and send personalized texts to each group. It’s still a good idea to make a few phone calls for major gift donors.
Ask for feedback
After thanking your event attendees, the next step is to gather feedback. This will help you know what went wrong and gives you direction in planning future events. Post-event surveys come in handy in these situations. The good news is that surveys can be prepared and scheduled beforehand. You can either send it along with your thank you email or text message. The advantage texts have over emails is the open rate which is a whopping 99%. This means that all your attendees will open their texts and view your survey.
Help in networking
Networking is one of the main reasons as to why people attend events. Yet, it can be quite hard for attendees to keep track of everyone they meet at an event. You can help out by hosting a follow-up event, virtual or live, with the sole purpose of networking and getting to know each other better. Remember, people who attend your event have similar interests and such initiatives help create a community where discussion of your nonprofit remains fresh. And keeps people engaged at the same time.
Stay active on social media
To maintain a sense of community amongst your event goers continue to post relevant content on all your social media platforms. Even posting just once a week makes a huge difference. Focus on posting content that your supporters want to share with their social circles –– something that connects with them emotionally. Follow hashtags that relate to your subject and join in on those conversations. This will help you grow your community and keep your supporters engaged. Also, everything you post on social media must link back to your organization and its work.
As stressful and time-consuming organizing an event may be, it can be tempting to simply skip communications when the deadline arrives. But if you are not connecting and investing time in post-event engagement, you’re missing out on nurturing a long lasting relationship with your attendees. Saying thank you, gathering feedback, and following-up are important steps in reaching your long-term goals. And, with a little planning, you can easily incorporate this into your event strategy.Tags: post-event engagement