7 Mistakes To Avoid While Writing Post Event Survey Questions

March 1, 2019 - 6 minutes read

After several months of planning your event, the final day has come. The hard work is over and you can finally take a deep breath. Go ahead, close your eyes and bask in the glory of hosting a splendid event with ample attendance.

But all your hard work won’t pay off until you execute your post-event engagement strategy.

“Where should I start!” You may ask.

Start by collecting feedback.

Feedback helps you evaluate and improve your event. And it also ensures that your attendees’ will come back to your next event. And the one after that, and the one after that…you get the idea!

I’m sure you know that already know this. However, if you’re not getting enough feedback, it means your post-event survey questions have one or more of these mistakes.

Stir Clear From These Post-Event Survey Questions Mistakes

Let’s take a looks at these pitfalls and make amends. When you avoid these mistakes, you’ll be able to come up with good questions to ask your attendees.

“We need your input”

The thumb while writing post-event survey questions is to use donor language. The text should invite donors to participate and make them feel valued. And when you use words like “Our organization needs input” it turns people off. Why? Because it’s totally narcissistic, all about your organization’s needs and not about what your donors need. What you can do is use “you” language –– you, your, yours –– while writing the questions. It’s donor-centric and gives them the impression that their opinion matters.

Not Having A Segmentation Plan

Your event program is designed for a range of attendees. They have different interests, opinions, and jobs. They also belong to different demographics. And you definitely want to know who is answering. If not you won’t be able to serve them better. This is why you need to have a segmentation plan. It helps you drill down in the data and see the opinions of the various segments of your audience. An easy way to do is to make these segmentation questions a required answer.

Asking Questions About Things You Cannot Change

Asking your attendees for advice is a great way to keep them engaged, but only if that advice is being listened to. So don’t waste your time or your attendee’s time by asking questions that you can’t change. For example, let’s say you’re adding social media element to your fundraising event, now asking questions about if they used or want to use social media to fundraise will help your organization.

Asking Questions That Are Hard To Understand

If your respondents cannot understand what you’re asking, they won’t know how to answer. Also, it will put them off and they’ll discontinue from taking your survey. So, skip the jargon and straightforward language. For example, instead of asking: How plausible is it that you would go on record to advocate for a similar event? Simply ask: Will you recommend a similar event to your friends? And move on.

Going Till Question #15

Put yourself in your respondents’ shoes. Would you like to answer long, boring surveys? Absolutely not! Then don’t waste time by compiling a long list of questions. Your donors are busy people. They’re pressed for time, which is why you need to keep it short and sweet. Also, brief surveys tend to have higher response rates. A good rule of thumb is to keep your surveys to ten or fewer questions.

Not Phrasing It Like A Narrative

When writing questions for your survey it should follow a natural order. If not, you won’t get valuable data. That is, the first question must transcend to the next –– much like a story. So start from the beginning, i.e., how information was the pre-event communication? And then move through the event, right to the end –– how likely are they to recommend the event to a friend? This ensures that your donors have a good experience taking the survey.

Double-Barrelling Questions

The most common mistake nonprofits make while writing survey questions is asking double-barrel questions. There are two downsides to this. One, you won’t get accurate results as two questions are combined. Two, donors will be put off as the answer is too long. For example, How far are you willing to travel for dinner and entertainment? This type of question is problematic as it asks donors to give one answer to two questions. Rather, just stick to asking separate questions to get accurate results.

Your Turn

Remember, donor feedback is gold for your organization. Making a mistake in your post-event survey questions will mean losing out on it completely. So, take some time and think about it.

I’d love to help you there. Feel free to email me at [email protected] with your post-event survey questions, I can take a look at them and get back to you.