PEER TO PEER TEXTING GUIDES

Get out the vote Guide

Getting out the vote strategies and tips using peer to peer texting

Introduction
How it works
Best practices
Tip
Sample template

Introduction

Every election is determined by the people who show up. That’s what makes a Get out the vote campaign so important. Those couple of days before and on election day will be your only deciding factor, irrespective of any great campaigning you’ve done over the past year.

How does peer-to-peer or p2p texting fit into this? Getting out the vote is about reaching out to every supporter and either reminding them of their responsibility to vote or providing them with transport to get to the polling booths. In both cases, your campaign is typically talking to a voter who you are certain is a supporter of your candidate. The conversation with does not require the commitment of phone call or an in-person meeting. A short text, ( given you have their mobile number ), offering transport with responses being replied to as quickly as they can be and in a personalized manner, could be your game changer.

Get out the vote Guide

How it works

A quick run through of how a GOTV Peer to Peer Texting campaign works

How it works

Step 1

Gather your troops

Using Peer to Peer Texting by CallHub for a GOTV campaign is straightforward and simple. Sign up for an admin account for p2p texting. Depending on the number of voters you wish to text, recruit or assign as many needed volunteers for your GOTV campaign. The advantage with CallHub is that you can reuse existing phone banking volunteers for your peer to peer campaign.

Step 2

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These volunteers you’ve recruited are to engage in one-to-one text message conversations with the people assigned to them by CallHub. All they have to do is keep hitting ‘Send’ till all the initial texts are sent out. Once the texts are sent, the agents start conversations with the people who respond. The manager or the volunteers themselves can save frequently used replies for faster conversations. A Peer to peer texting campaign typically gets between 10 to 30% response rate depending on your audience and message. Come up with your text that is a mix of personalization and a friendly reminder of their support.

Step 3

Tag, survey, and report

A campaign is not just about sending your messages but also about tracking and measuring for success. Attach a survey to each contact that a volunteer can fill up based on the voters’ response. Based on their answer on if they are voting or if they need transport, assign an appropriate tag. This tag syncs with your CRM like Nationbuilder, NGP VAN or Action Network. Segment and plan follow up campaigns based on these tags! On CallHub, you can export every conversation, track volunteer progress and reassign conversations that go cold on the volunteers end.

For a detailed guide on how these features work, go through our Starter Guide for Peer to Peer Texting.

Starter Guide

Get out the vote Guide

Best Practices

Important points to keep in mind to help you make the most out of Peer to Peer Texting

PEER TO PEER TEXTING

Best practices

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Leave no room for errors. Make sure each texting volunteer goes through a quick guide on how to text bank for you. The more confident they are of the process, the more effective and encouraged they will be. Give them a test at the end of training to make sure they know the procedure. If a training isn’t possible in person, have them go through a document and then answer a short quiz before giving them access to Peer to Peer Texting.

Create an instructional guide

Before a volunteer starts a campaign, CallHub displays an instructional section that is populated by you, the manager. Use this space to drive home the importance of finishing a batch. Ask people not to do too many things at the same time as they may miss replies. Drive home the importance of the campaign and of their role in it.

FAQs

Voters generally have tons of questions. On the candidate, poll location, or general advice. Create a complete FAQ and build on it during the campaign. Share access to it through Callhub campaign instructional section, so that volunteers can refer to it during the campaign. Include the most common FAQ’s as saved replies.

Offer a ride

Create a system by which voters can mail or call or text into a number if they need a ride. Don’t let the volunteers handle it on a case by case basis. You will lose time.

Use tags and surveys

Integrate with your CRM and pull in those tags. Encourage texters to use tags to mark voters depending on their responses. It’ll make it easier to sort through voters that are looking for more information and plan follow-ups. Use the survey to have a more structured approach to your campaign. Once the survey is filled, volunteers can mark a conversation as complete. The associated tag with the survey syncs with your CRM.

Get out the vote Guide

CallHub Tips

Use this tips to tweak your campaign to optimize, maximize, and improve campaign results

PEER TO PEER TEXTING

CallHub Tips for your GOTV campaign

Number of volunteers

Depending on the type of volunteers, experienced or not, and their availability, assign between 1000 to 2000 conversations per volunteer. The more involved and experience a volunteer is, the quicker and more focused they will be in handling responses. If you assign fewer contacts, you may risk volunteers losing interest quickly as responses won’t come in as quick.

Local presence

For a national campaign, texting voters from a local area number will make them more inclined to read and respond to the text. Take advantage of CallHub’s local presence feature and rent separate numbers for the areas that matter.

Customize

Peer to Peer texting lets you include not just a volunteers name, but ANY fields that you may have imported for the voter. Use them wisely to make your text a lot more specific. For eg: include polling booth location or city in the text.

Follow up with more outreach

Follow up a robust Peer to Peer Texting campaign with a Collective Calling one ( Manual Dialer ). Select a chosen few, possibly who asked for a ride getting to the polls or those that wanted more information about the ballot process. Use tags to group them into a list and assign them to a Collective Calling campaign.

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Get out the vote Guide

Sample text template

The text within { } are merge tags. When the text is sent, they will be replaced by the respective values stored in those fields for a contact.

First message

Hi {first_name}! It's {volunteer_name} from the Bugs Bunny 
campaign. This is it! Today is election day and Bugs who is 
running for Mayor needs your vote. Polls open till 7 pm. Bugs 
is a strong voice to represent the people of loony tunes. Can 
he count on your vote?

Reply

That's great! Do you need help getting to the polls? 
IF you do call 555-5555 and they'll find someone to take you 
to {poll_location}.

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