Beginner’s Guide to Micro-targeting for Political Campaigns
Obama’s presidential campaign used micro-targeting to sway votes from Romney
Read how you can also leverage data to understand voters better and swing votes in your favour. After reading this e-book, you can:
- Collect detailed targeting data for voters.
- Learn what data points matter for predicting voter affiliation.
- Use the targeting data to create micro segments from the voter list.
- Use highly efficient messaging to reach voters in every micro segment.
- Learn how to use different channels to deliver your messages.