In early December 2013, WestJet, a low-cost Candian Airline company, released a powerful video. In the video, travelers told Santa their wishes before boarding, and staff at the destination raced to meet them with those gifts. The heartwarming video was a...
There’s no getting around the fact that creating change is difficult. If you have ever tried to change an individual’s mind or preferences, you can imagine the difficulty it takes to change a group of people, or a commonly accepted political stance. What does it...
It’s easy to encounter an issue in your community and tell yourself that someone else will fix it. This behavior stems from the socio-psychological phenomenon, also known as “Diffusion of Responsibility.” That passive bubble of inaction is...
Grassroots organizing puts the individual behind the wheels of the campaign. It predates any form of digital campaigning method or online tools used in campaigns today. However, grassroots is found to be successful more than ever in getting the public to take action....
In every election, there are some voters who all of the candidate campaigns get wrong. They misjudge the issues that matter to these voters, send them a message which they don’t connect with or do not address the doubts that arise in their minds. These are the...
