How to start a Grassroots Advocacy Campaign

It’s easy to encounter an issue in your community and tell yourself that someone else will fix it. This behavior stems from the socio-psychological phenomenon, also known as “Diffusion of Responsibility.”  That passive bubble of inaction is...
Taking your Grassroots movement online

Taking your Grassroots movement online

Grassroots organizing puts the individual behind the wheels of the campaign. It predates any form of digital campaigning method or online tools used in campaigns today. However, grassroots is found to be successful more than ever in getting the public to take action....
Grassroots effort to win over undecided voters

Grassroots effort to win over undecided voters

In every election, there are some voters who all of the candidate campaigns get wrong. They misjudge the issues that matter to these voters, send them a message which they don’t connect with or do not address the doubts that arise in their minds. These are the...