DOWNLOADABLE
Union Mobilization Toolkit: Step-by-Step Guide to Engage Members
A downloadable guide packed with actionable strategies, templates, and timelines to mobilize your members for union meetings, rallies, and get-out-the-vote campaigns.
Common Barriers You Face While Mobilizing
Whether you’re organizing a union meeting, rally, or get-out-the-vote event, one of the biggest challenges is reliably turning out your members and supporters.
You may face:
- Low attendance — not all invited members show up.
- Last-minute cancellations — even RSVPs can change.
- Difficulty reaching everyone quickly — emails, texts, and calls may be missed or delayed.
Why is this so important?
- Approximately only 10% of U.S. wage and salary workers are union members.
- Public-sector workers have the highest union membership rate at 32%, while private-sector workers have a rate of 6%.
- Approximately 16 million workers are represented by a union — that’s just 11% of all wage and salary workers.
These statistics highlight two key things: the shrinking union coverage base and the urgency of effective mobilization. When member engagement is already under pressure, every event counts.
This toolkit provides a clear and actionable roadmap to help you mobilize effectively. It’s designed to help your union or organization.
What’s in this guide?
Channel selection: Call, text, email, or voice broadcast
Learn which communication channel works best for RSVPs, reminders, and member engagement. Each channel includes tips on timing, and best practices to ensure your messages are seen and acted upon.
Multi-touch event promotion strategy & timeline
Step-by-step plan for reaching members before, during, and after your event. You’ll discover how to sequence emails, texts, calls, and voice broadcasts for maximum turnout while avoiding message fatigue.
Ready made follow-up automation workflow
A ready-to-use workflow automation for tracking RSVPs, sending timely reminders, and following up with attendees or non-responders—ensuring no member slips through the cracks.
