Make every robocall interactive with a Press 1 Campaign
Route calls by intent and turn outreach into action—capture responses instantly with a press 1 dialer. Contacts press 1 to connect with your team, leave a voicemail, or share their response in real-time, all while staying compliant.
Trusted by major political campaigns
What is a Press 1 Campaign?
A press 1 campaign is an interactive voice broadcast that lets contacts respond by pressing keys on their phone. Instead of one-way messaging, you turn every call into an opportunity for action.
How it works:
1. Play your message
Your automated recording reaches contacts at scale
2. Capture responses
Contacts press 1 to connect your call to a live agent, press a digit to leave a voicemail, or share their response instantly
3. Route by intent
Each keypress triggers a specific action—no need for contacts to dial back
Features to turn responses into action, at scale
Connect with supporters at scale to run winning campaigns. Onboard volunteers with a simple form and have them make outbound calls for GOTV, canvassing, registration, and more. Set up and get started with virtual phone banking in minutes.
One menu, unlimited paths
Configure up to 10 digits—press 1 for more options, transfer to your team, capture voicemail, or collect data instantly.
Read voicemails instantly
Get transcripts of voicemail responses in real-time so your team can act fast.
Never miss a hot transfer
Receive an email for every press 1 transfer with the contact’s number, recording, and transcript—so you’re ready to follow up immediately.
Features to turn responses into action, at scale
Connect with supporters at scale to run winning campaigns. Onboard volunteers with a simple form and have them make outbound calls for GOTV, canvassing, registration, and more. Set up and get started with virtual phone banking in minutes.
One menu, unlimited paths
Configure up to 10 digits—press 1 for more options, transfer to your team, capture voicemail, or collect data instantly.
Read voicemails instantly
Get transcripts of voicemail responses in real-time so your team can act fast.
Never miss a hot transfer
Receive an email for every press 1 transfer with the contact’s number, recording, and transcript—so you’re ready to follow up immediately.
Run press 1 campaigns for every goal
From voter contact to nonprofit fundraising to advocacy outreach—and even call campaign software for universities and education teams.
Political campaigns
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Voter qualification
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Event RSVPs
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Volunteer signup
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Donation pledges
Nonprofits
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Crisis support hotlines
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Volunteer onboarding
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Help requests
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Member engagement
Unions
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Report workplace issues
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Strike signup and mobilization
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Grievance help
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Contract vote reminders
Business
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Hot lead transfer
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Appointment booking
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Customer feedback calls
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Service confirmations
Run press 1 campaigns for every goal
From voter contact to nonprofit fundraising to advocacy outreach—and even call campaign software for universities and education teams.
Political campaigns
-
Voter qualification
-
Event RSVPs
-
Volunteer signup
-
Donation pledges
Nonprofits
-
Crisis support hotlines
-
Volunteer onboarding
-
Help requests
-
Member engagement
Unions
-
Report workplace issues
-
Strike signup and mobilization
-
Grievance help
-
Contract vote reminders
Business
-
Hot lead transfer
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Appointment booking
-
Customer feedback calls
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Service confirmations
TESTIMONIALS
Hear from campaigns winning with CallHub
Set up your first press 1 campaign in minutes!
Launch interactive voice campaigns that capture intent and drive action. Our press 1 dialer integrates with calls, texts, and emails—so you can run unified outreach from one platform.
FAQs
What is a Press 1 Campaign?
A press 1 campaign is an interactive voice broadcast that lets contacts respond by pressing keys on their phone during the call.
Here’s how it works:
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Your automated message plays to contacts at scale
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Contacts press 1 to connect your call to a live agent, press another digit to leave a voicemail, or share their response
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The press one bot routes each response based on the keypress—no callback required
CallHub’s press 1 dialer makes it easy to capture real intent and turn one-way outreach into interactive conversations for political campaigns, nonprofits, advocacy groups, and unions.
Are Press 1 campaigns legal under TCPA?
Yes, press 1 campaigns are legal under TCPA when you follow compliance requirements.
Key compliance rules:
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Obtain prior express written consent before calling cell phones with an autodialer
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Maintain an internal Do Not Call list and honor opt-out requests immediately
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Include proper caller identification
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Only call between 8 AM and 9 PM in the recipient’s time zone
CallHub’s platform includes built-in compliance features like automatic DNC list management, time zone detection, and consent tracking to help you stay compliant with every press call campaign.
How many calls can the system make per hour?
CallHub’s press 1 dialer can make thousands of calls per hour, depending on your plan and campaign settings.
Typical capacity:
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Standard plans: Up to 10,000+ calls per hour
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Enterprise plans: Custom capacity for large-scale campaigns
Factors that affect call volume:
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Your configured calling speed (calls per agent/line)
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Call throttling settings for carrier compliance
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Average call duration and message length
Our press one bot automatically manages concurrent calls to maximize reach while maintaining call quality and deliverability.
What is a "Live Transfer" fee and how does it work?
A live transfer fee applies when a contact presses 1 to connect your call to a live agent or phone number.
How it works:
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Contact receives your automated press 1 campaign message
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They press 1 to speak with someone
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The system immediately connects them to your team
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You’re charged for both the initial call AND the connected call time
CallHub’s live transfer pricing:
Live transfers are charged separately because they involve connecting two parties in real-time. You’ll see these itemized in your usage reports, along with the contact’s information and call recording.
This ensures you only pay for genuine connections, not just automated message delivery.
Can the system send SMS messages based on keypad input?
Yes! CallHub’s unified platform lets you trigger SMS messages based on press call responses.
How to set it up:
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Configure your press 1 campaign with keypad options
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Set up an automated workflow that triggers when someone presses a specific digit
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Contacts who press that key automatically receive your SMS follow-up
Example use cases:
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Someone presses 2 for “text me more info” → Receives instant SMS with details
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Contact presses 1 to volunteer → Gets SMS confirmation with next steps
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Caller presses 3 to opt out → Receives SMS confirmation and is added to DNC list
This creates a seamless multi-channel experience that meets contacts where they are.
How do I ensure customers don't realize they are talking to a robot?
Script quality:
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Use conversational language that sounds human
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Keep messages concise (30-45 seconds max)
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Avoid obviously robotic phrases like “Press 1 for more options now”
Professional recording:
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Use a real person’s voice, not text-to-speech
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Record in a quiet environment with good audio quality
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Add natural pauses where appropriate
Smart menu design:
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Offer 2-4 clear options, not 10
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Make the purpose obvious upfront: “Hi, this is Sarah from [Organization]…”
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Give contacts time to respond without rushing
CallHub’s press 1 dialer lets you upload professional recordings and test your campaign before launch to ensure quality.
What is STIR/SHAKEN and why does it matter?
STIR/SHAKEN is a caller ID authentication protocol that verifies calls aren’t spoofed or fraudulent.
What it means:
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STIR = Secure Telephony Identity Revisited
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SHAKEN = Signature-based Handling of Asserted information using toKENs
How it works:
Carriers “sign” outgoing calls to verify the caller ID is legitimate. Receiving carriers check the signature and display verification to recipients.
Why it matters for your press 1 campaigns:
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Improves answer rates by preventing “Scam Likely” labels
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Required by FCC for most voice service providers
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Increases deliverability and trust
CallHub’s calling infrastructure is STIR/SHAKEN compliant, helping ensure your press call campaigns reach contacts with verified caller ID.
How does a "filtering IVR" prompt stop robocalls?
A filtering IVR adds a human verification step before connecting to a live person.
How it works:
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Your press 1 campaign reaches a contact
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Before connecting to an agent, the system asks them to “Press 1 to connect your call” or answer a simple question
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Only callers who respond get transferred
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Automated bots and robocallers can’t press keys, so they’re filtered out
Benefits for your team:
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Agents only receive calls from real, engaged people
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Reduces spam and automated callbacks
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Improves agent efficiency and morale
This is particularly useful for campaigns where you’re transferring press 1 responses to live agents and want to ensure quality connections.
How many menu options should an IVR have for best performance?
For press 1 campaigns, keep it simple: 2-4 menu options work best.
Why fewer options perform better:
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Easier for contacts to remember and choose quickly
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Reduces confusion and hang-ups
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Increases response rates
Example optimal menu:
“Press 1 to speak with our team, press 2 to leave a message, or press 3 to be removed from our list.”
What CallHub supports:
Our press 1 dialer lets you configure up to 10 keypad options, but we recommend starting with 2-3 and testing performance before adding more.
Pro tip: Front-load your most important option (usually “press 1 to connect”) so engaged contacts respond immediately.
Can I use Press 1 for internal organizations like schools or churches?
Absolutely! Press 1 campaigns work great for internal communications where you need quick responses at scale.
Common use cases:
Schools & Universities:
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Emergency notifications with press 1 to confirm receipt
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Event RSVPs and parent-teacher conference scheduling
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Absence verification and student pickup confirmations
Churches & Religious Organizations:
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Service attendance confirmations
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Volunteer signup for events
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Prayer request hotlines
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Donation pledge campaigns
Community Organizations:
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Meeting reminders with RSVP tracking
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Member engagement and feedback collection
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Emergency communications
Benefits for internal use:
Since you’re calling members, students, or congregants who’ve shared their numbers, compliance is simpler. CallHub’s press 1 dialer makes it easy to set up campaigns, capture responses, and route calls exactly where they need to go.