Drive engagement and action with SMS marketing software
Reach your audience instantly with powerful texting tools that inspire action, drive promotions, raise funds, and mobilize supporters.
✓ Text to join to build contact lists automatically
✓ SMS broadcast software for mass texting updates, notifications, and reminders
✓ Peer-to-peer texting for authentic two-way conversations
✓ MMS marketing software to send images and videos across all tools
Trusted by 200K + organizations around the world
Choose the right texting tools for your campaign
From mass text messaging to two-way conversations, use SMS marketing tools that fit your outreach strategy—all in one platform.
MASS TEXT MESSAGING
Broadcast text messages to your entire audience
Upload your list, write your text message, schedule a time and hit send. Personalize messages by importing contact data from your CRM and maximize engagement.
Continue conversations without manual intervention with automated responses.
✓ Add multimedia to your texts
Multimedia messages drive 6X more engagement. Make your messages more engaging by adding images, gifs, videos, and PDFs.
✓ Set up automated responses
Set up trigger keywords for inbound messages and appropriate responses for each. When a contact replies with the keyword, the automated response carries the conversation forward.
✓ Send texts with a sender name
Send text messages using your organization name rather than a number. Set up a custom name for your text campaign services to improve open and read rates.
TEXT TO JOIN
Grow your list by letting people opt in via a text message
Rent a keyword and number and promote it everywhere to let people opt-in to your SMS list.
Set up automatic follow-up questions to collect their name, email, and other details you want to add to your database. Sync this data with your CRM and start using them in merge tags in real-time.
✓ Personalize follow-up texts
Since the contact data is synced in real-time, you can personalize the immediate follow-up texts with this data. Send personalized messages to keep contacts engaged during the opt-in process.
✓ No limits on the keywords you rent
Rent unlimited keywords at a fixed price without any hidden charges. Run multiple opt-in campaigns simultaneously using unique keywords.
✓ Set up nudges to improve conversions
Encourage people who drop off the opt-in process to complete it with nudges. Set the frequency and timing of these follow-ups to maximize completions.
PEER TO PEER TEXTING
Have two-way conversations with your supporters
Personal conversations have the power to drive action.
Send a text broadcast to initiate a conversation and reply to each message as responses start coming in. Talk to more than 1000 people in an hour with peer-to-peer texting.
✓ Respond faster with text templates
Save time by creating text message templates for common replies and sending them with one click. Add merge tags for personalized text responses.
✓ Collect data with text surveys
Run surveys using survey forms to collect data and sync answers to your database. Create your own surveys or import custom surveys through integrated third-party apps.
✓ Text conveniently from your smartphones
Let your agents join your P2P texting campaigns from anywhere with the CallHub mobile app. Run distributed campaigns and save on operational costs.
Choose the right texting tools for your campaign
From mass text messaging to two-way conversations, use SMS marketing tools that fit your outreach strategy—all in one platform.
MASS TEXT MESSAGING
Broadcast text messages to your entire audience
Upload your list, write your text message, schedule a time and hit send. Personalize messages by importing contact data from your CRM and maximize engagement.
Continue conversations without manual intervention with automated responses.
✓ Add multimedia to your texts
Multimedia messages drive 6X more engagement. Make your messages more engaging by adding images, gifs, videos, and PDFs.
✓ Set up automated responses
Set up trigger keywords for inbound messages and appropriate responses for each. When a contact replies with the keyword, the automated response carries the conversation forward.
✓ Send texts with a sender name
Send text messages using your organization name rather than a number. Set up a custom name for your text campaign services to improve open and read rates.
TEXT TO JOIN
Grow your list by letting people opt in via a text message
Rent a keyword and number and promote it everywhere to let people opt-in to your SMS list.
Set up automatic follow-up questions to collect their name, email, and other details you want to add to your database. Sync this data with your CRM and start using them in merge tags in real-time.
✓ Personalize follow-up texts
Since the contact data is synced in real-time, you can personalize the immediate follow-up texts with this data. Send personalized messages to keep contacts engaged during the opt-in process.
✓ No limits on the keywords you rent
Rent unlimited keywords at a fixed price without any hidden charges. Run multiple opt-in campaigns simultaneously using unique keywords.
✓ Set up nudges to improve conversions
Encourage people who drop off the opt-in process to complete it with nudges. Set the frequency and timing of these follow-ups to maximize completions.
PEER TO PEER TEXTING
Have two-way conversations with your supporters
Personal conversations have the power to drive action.
Send a text broadcast to initiate a conversation and reply to each message as responses start coming in. Talk to more than 1000 people in an hour with peer-to-peer texting.
✓ Respond faster with text templates
Save time by creating text message templates for common replies and sending them with one click. Add merge tags for personalized text responses.
✓ Collect data with text surveys
Run surveys using survey forms to collect data and sync answers to your database. Create your own surveys or import custom surveys through integrated third-party apps.
✓ Text conveniently from your smartphones
Let your agents join your P2P texting campaigns from anywhere with the CallHub mobile app. Run distributed campaigns and save on operational costs.
Launch your SMS marketing campaigns in minutes
Why Organizations Choose SMS Marketing Software
SMS marketing delivers exceptional results across industries with high delivery and response rates, instant reach, and proven consumer preference for text communications.
Political campaigns
Reach voters and supporters with political SMS marketing software built for fundraising, GOTV messages, and voter mobilization through bulk SMS or peer-to-peer texting.
Nonprofits
Nonprofits use SMS marketing services to promote fundraisers, share event invites, collect RSVPs, and drive action with personalized text messages that inspire support.
Business
Build contact lists and grow your customer base with text message marketing software. Send promotional offers, reminders, support messages, and drive sales.
Advocacy
Mobilize supporters and drive impact with advocacy texting software. Distribute petitions, share urgent calls to action, and keep your community engaged with timely updates.
Education
Educational institutions rely on SMS marketing services to send emergency notifications, submission reminders, event updates, and important information to students and staff.
Union
Unions run SMS campaigns to organize members, mobilize for collective action, spread awareness, collect e-signatures, and coordinate events with mass text messaging.
Why Organizations Choose SMS Marketing Software
SMS marketing delivers exceptional results across industries with high delivery and response rates, instant reach, and proven consumer preference for text communications.
Political campaigns
Reach voters and supporters with political SMS marketing software built for fundraising, GOTV messages, and voter mobilization through bulk SMS or peer-to-peer texting.
Nonprofits
Nonprofits use SMS marketing services to promote fundraisers, share event invites, collect RSVPs, and drive action with personalized text messages that inspire support.
Business
Build contact lists and grow your customer base with text message marketing software. Send promotional offers, reminders, support messages, and drive sales.
Advocacy
Mobilize supporters and drive impact with advocacy texting software. Distribute petitions, share urgent calls to action, and keep your community engaged with timely updates.
Education
Educational institutions rely on SMS marketing services to send emergency notifications, submission reminders, event updates, and important information to students and staff.
Union
Unions run SMS campaigns to organize members, mobilize for collective action, spread awareness, collect e-signatures, and coordinate events with mass text messaging.
Key features of CallHub's SMS marketing platform
Here are the essential features that make CallHub's text marketing software stand out.
Use branded links and track engagement
Customize and shorten your links to save characters in your SMS. Track engagement on these links to measure the success of your text marketing campaigns.
Automate communication over multiple channels
Combine SMS with email marketing and calling using automated workflows. Set up flows to trigger communication across different channels based on specific tags and conditions for a truly unified outreach strategy.
Verify phone numbers before sending texts
Filter out invalid numbers and segment mobile and landline numbers before launching campaigns. Ensure you’re not wasting resources texting bad numbers.
Get any number of your choice to send texts
CallHub supports 10DLC numbers, shortcodes, and toll-free numbers for SMS marketing. Rent any type of number that’s most suitable for your campaigns.
Maintain delivery rates with adaptive block texting
Rent multiple numbers for a specific area and group them into a block. If one number gets marked spam, another takes over automatically to maintain outreach without interruption.
Rent shortcodes for high-volume campaigns
Use memorable shortcodes for brand recall and high-volume messaging. Perfect for text-to-join campaigns, events, and large-scale mobilization efforts.
Why Choose CallHub’s SMS Marketing Software?
The SMS campaign platform built to drive real engagement and lasting relationships. Our text marketing software gives you the messaging tools and flexibility you need to scale fast—without the complexity.
Unlimited agent accounts
Scale your texting campaigns without limits. Add as many agents and volunteers as you need—we only charge for your text and call usage, not the number of people using the platform.
Unparalleled support
Our support team works around the clock to keep your SMS campaigns running smoothly. We maintain a 94% customer satisfaction rate and respond to queries in under 3 hours on average.
Competitive pricing
Launch quickly with pay-as-you-go pricing—create an account and pay only for the texts you send. Or lock in discounted rates with a contract that fits your budget as your outreach grows.
Why Choose CallHub’s SMS Marketing Software?
The SMS campaign platform built to drive real engagement and lasting relationships. Our text marketing software gives you the messaging tools and flexibility you need to scale fast—without the complexity.
Unlimited agent accounts
Scale your texting campaigns without limits. Add as many agents and volunteers as you need—we only charge for your text and call usage, not the number of people using the platform.
Unparalleled support
Our support team works around the clock to keep your SMS campaigns running smoothly. We maintain a 94% customer satisfaction rate and respond to queries in under 3 hours on average.
Competitive pricing
Launch quickly with pay-as-you-go pricing—create an account and pay only for the texts you send. Or lock in discounted rates with a contract that fits your budget as your outreach grows.
SECURITY BUILT IN
Certified to keep your campaigns safe
CallHub is the most compliant sms marketing software available today in the market.
TESTIMONIALS
Hear from campaigns winning with CallHub
Launch your text campaign today
Get access to the SMS marketing tools that top campaigns, nonprofits, and advocacy groups use. We give you free credits to try out the platform—no credit card or contract required.
FAQs
What is SMS marketing?
SMS marketing is the practice of sending promotional messages, updates, and alerts to customers or supporters via text message.
It’s used by political campaigns, nonprofits, businesses, and advocacy groups to drive engagement, fundraising, and action.
How do I get started with SMS marketing?
Getting started is simple:
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Sign up for an SMS marketing platform like CallHub
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Upload or build your contact list
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Get consent from recipients to text them
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Create your first text campaign and schedule it
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Track results and optimize
Many platforms offer free trials with credits to test the service before committing.
Are there any setup or hidden fees for text marketing services?
CallHub doesn’t charge setup fees or hide costs. You pay only for the texts you send and any phone numbers you rent.
Do I need consent to send SMS marketing messages?
Yes. You must have explicit written consent from recipients before sending them marketing texts. This is required by TCPA regulations in the U.S. and similar laws globally.
What are the legal considerations for SMS marketing?
Key compliance requirements include:
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Obtain prior express written consent
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Provide clear opt-out instructions in every message
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Honor opt-out requests immediately
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Respect do-not-disturb hours (typically 8 AM – 9 PM local time)
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Register for 10DLC and Campaign Verify if required
Is it legal to send political text messages?
Yes, political texting is legal but requires consent and compliance with TCPA regulations. Peer-to-peer texting has different rules than automated mass texting.
What is 10DLC and TCR registration?
10DLC (10-Digit Long Code) is a phone number system for business texting in the U.S. TCR (The Campaign Registry) is where you register your organization and campaigns to ensure deliverability and compliance.
What is the timeline for 10DLC vetting and registration?
Standard registration takes 1-3 business days. Brand vetting (for higher throughput) can take 3-5 business days. Plan ahead before launching time-sensitive campaigns.
How effective is SMS marketing?
Extremely effective. SMS has a 98% open rate and most messages are read within 3 minutes. Response rates average 15-45%, far higher than email marketing.
What are the best practices for SMS marketing?
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Keep messages concise (160 characters or less when possible)
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Personalize with merge tags (names, locations, etc.)
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Include a clear call-to-action
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Always provide opt-out instructions
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Test different message timing and content
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Segment your audience for relevance
How often should I send SMS messages?
For most organizations, 2-4 messages per month is ideal.
Political campaigns during election season may send more frequently (2-3 per week).
Always monitor opt-out rates—if they spike, reduce frequency.
What is the best time to send SMS marketing messages?
Between 10 AM – 8 PM local time typically performs best. Avoid early mornings, late nights, and major holidays. Test different times with your specific audience.
How can I personalize SMS messages?
Use merge tags to insert:
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Recipient’s name
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Location or district
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Past donation amount
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Custom fields from your CRM
Can I integrate SMS marketing with other tools like email or CRMs?
Yes, CallHub integrates with popular CRMs (Salesforce, HubSpot, NGP VAN, Action Network) and supports workflows that combine texting with email and calling.
Can I schedule text messages to send later?
Yes. All professional SMS platforms allow you to write messages in advance and schedule them for specific dates and times, including across multiple time zones.
Is there a character limit for text messages?
Standard SMS is limited to 160 characters. Longer messages are split into multiple texts.
MMS messages support up to 1,600 characters plus multimedia.
Can I use a short code for my texting campaigns?
Yes. Short codes (5-6 digit numbers) are ideal for high-volume campaigns and text-to-join programs. They’re memorable and have higher throughput than 10DLC numbers.
What is the difference between a dedicated and a shared short code?
A dedicated short code is exclusive to your organization (higher cost, more control).
A shared short code is used by multiple organizations (lower cost, less customization).