In the last 2-3 weeks of an election, campaigns shift gears. Political campaigns use different voter mobilization techniques and tactics to...
Read MoreThe power of political marketing? $75 million on digital advertising. Democratic strategists plan to spend $26 million this year to...
Read MoreWhy do you need a 'call your representative' script? Imagine this. You have a strong supporter eager to get in...
Read MoreIn 2008, Obama debuted the campaign slogan “Yes We Can” to great effect. From the adoring crowds chanting it at...
Read MoreIf you’re looking for the best tools to manage voter relationships with your campaign, NationBuilder and NGP VAN are on...
Read MoreVolunteers are the lifeblood of many organizations, driving your missions and initiatives forward. But here's the burning question: How do...
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