In the last 2-3 weeks of an election, campaigns shift gears. Political campaigns use different voter mobilization techniques and tactics to...
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The power of political marketing? $75 million on digital advertising. Democratic strategists plan to spend $26 million this year to...
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Why do you need a 'call your representative' script? Imagine this. You have a strong supporter eager to get in...
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In 2008, Obama debuted the campaign slogan “Yes We Can” to great effect. From the adoring crowds chanting it at...
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If you’re looking for the best tools to manage voter relationships with your campaign, NationBuilder and NGP VAN are on...
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Volunteers are the lifeblood of many organizations, driving your missions and initiatives forward. But here's the burning question: How do...
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