If marketing and communications are overhead expenses, why should you spend time setting a nonprofit communications budget? Because, by failing...
This week I received an email from a nonprofit I gave to sometime last year. The email asked for a...
8% of donors stop giving because of a lack of information on how their gift was used. Donors want to...
“Please support us!” If you plan to send this message to prospects, it’s highly unlikely that they will. And you...
Why do you need to pay attention to your nonprofit website design? Take a look at these two examples: Now...
We are 22 times more likely to remember a fact that is wrapped in a story. Jerome Burner, Cognitive Psychologist...
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