Author: Nandhaan Verma

Nandhaan is a marketer with nearly 5 years of experience researching & writing about communication for nonprofits, advocacies, & political campaigns. His insights have empowered multiple organizations to streamline communications & drive change.

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The ABCs of Political Advertising for Your Candidate

The ABCs of Political Advertising for Your Candidate

How impactful do you think political advertising can be? Well, to give you an example, take a look at the...

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Building a digital nonprofit communication plan for the donor journey

Building a digital nonprofit communication plan for the donor journey

In this nonprofit communication journey, let me bring to your attention to two shocking fundraising insights from a recent FEP...

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How to improve sales productivity the right way!

How to improve sales productivity the right way!

A typical business spends around $24,000 per person to improve sales productivity. But 49% of those organizations have zero or...

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How to create an effective call to action? (with examples)

How to create an effective call to action? (with examples)

Take a look at these two CTAs on a pet adoption landing page: Which of these would be more suitable...

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Virtual solicitation: Best ways to make a fundraising ask to get a YES!

Virtual solicitation: Best ways to make a fundraising ask to get a YES!

A silver lining to come from social distancing is that it’s forced us to transition to virtual solicitation, both over...

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