Author: Nandhaan Verma

Nandhaan is a marketer with nearly 5 years of experience researching & writing about communication for nonprofits, advocacies, & political campaigns. His insights have empowered multiple organizations to streamline communications & drive change.

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How to improve sales productivity the right way!

How to improve sales productivity the right way!

A typical business spends around $24,000 per person to improve sales productivity. But 49% of those organizations have zero or...

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How to create an effective call to action? (with examples)

How to create an effective call to action? (with examples)

Take a look at these two CTAs on a pet adoption landing page: Which of these would be more suitable...

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Virtual solicitation: Best ways to make a fundraising ask to get a YES!

Virtual solicitation: Best ways to make a fundraising ask to get a YES!

A silver lining to come from social distancing is that it’s forced us to transition to virtual solicitation, both over...

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4 Online Fundraising Tips to Help Exceed Your Fundraising Goals

4 Online Fundraising Tips to Help Exceed Your Fundraising Goals

Online giving has seen a consistent year on year growth since 2012. In 2019 alone, almost all nonprofits witnessed a...

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Understanding the challenge of call center attrition and how to solve it

Understanding the challenge of call center attrition and how to solve it

The cost of replacing a call center employee is about 20% of their annual salary.  By that calculation, employee turnover...

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