Author: Shiksha Sharma

Shiksha Sharma is a Content Marketer with over 5 years of experience in the B2B SaaS industry. She has extensively written about software that helps organizations work easily. Her areas of research include politics, nonprofits, advocacy, and business.

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Major Gift Fundraising: The 9 Essential Steps To Guide You

Major Gift Fundraising: The 9 Essential Steps To Guide You

Why is major gift fundraising so important? The Pareto principle states that 80% of your results come from 20% of...

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How To Write The Most Compelling Political Donation Letters

How To Write The Most Compelling Political Donation Letters

Political donation letters are essential to your fundraising toolkit when campaign spending reaches an all-time high yearly. In 2020, the...

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How To Design The Best Church Communication Strategy Today

How To Design The Best Church Communication Strategy Today

 Why is having a church communication strategy important? An average person receives 121 emails and 1,831 texts per day. This...

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How To Clean Contact Lists For Precise Targeting

How To Clean Contact Lists For Precise Targeting

Why do clean contact lists matter? A list-building exercise typically involves inbound marketing techniques such as SMS opt-ins, web forms,...

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How Ten Boroughs Research Boosts Union Engagement By 113%

How Ten Boroughs Research Boosts Union Engagement By 113%

UK trade union membership figures have fallen from 32.5% of employees in 1995 to just 22.3% in 2022. What does...

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