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Mass texting for businesses is a cost-effective communication channel that makes it very favourable for tech-savvy companies.
Since you need to get an opt-in from contacts before sending them mass text messages, you can be sure that people are going to be receptive to your mass text messaging service.
Keep in mind that while text messages can be conversational (especially in the case of peer-to-peer texting), it is best to make sure that your mass text messages don’t prompt a reply from your contacts. That way, you don’t have to spend time dealing with replies when you haven’t planned for it.
Here are a few ways businesses can use mass text messaging to reach out to their contacts.
Discounts and offers
Discounts are an incentive to get people signed up for your SMS communications. Make sure your mass text messaging service prospects are aware that by signing up, they will receive promotional messages along with their discount codes. Once you have an opt-in, you can continue sending them relevant messages.
Send welcome messages with mass texting for businesses
This is the first message that people should be getting from mass texting services when they subscribe.
It must confirm a contact’s opt-in to your communications.
Make sure your welcome message includes details like:
- Who you are and the name of the program
- Purpose of the campaign
- How to opt out – what keyword to text in
- Message and data rates
With SMS opt-in campaigns, a message will go out automatically to everyone who texts in with a keyword.
Reminders on the appointment
In some cases, businesses rely on calling people’s phone numbers to remind prospects about appointments. The disadvantages are clear, however. Calling their phone numbers is time-consuming, and you need an agent to make calls.
A text message reminder can be scheduled to go out when you need to send reminders to customers. Since it’s less time-consuming to read an SMS reminder than answer a phone call, this is a great place to implement this mass text for business.
Use mass texting for businesses for surveys and polls
In order to have targeted communication with your customers, it’s important to know their expectations of your business.
A mass texting service can fulfill your business’s need to get more data on your customers.
Send out a link to a survey through a text message or run an SMS poll. If you would rather use email to collect customer data and feedback, consider sending a follow-up SMS to increase their chances of responding.
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Use mass texting for businesses in organizing events
You can use SMS messages for mass event texting at every stage of it, from sending reminders on upcoming events, options to opt out of a monthly subscription, to post-event message scheduling, so your customers feel the value even after the event. This makes it especially useful for any small business looking for a simple and effective tool.
Mass event texting includes:
- Getting event RSVPs
- Sending reminders on the day of the event
- Sending last-minute updates
- Collecting feedback after the event
In the case of online events, you can use mass text messaging for:
- Sending a link to an event live stream or a conference link
- Sending live highlights of the event
Company and product announcements with mass texting for businesses
Because almost 95% of sms messages are opened and read in the first three minutes, mass texting services are one of the best ways to give leads and customers a heads up when it comes to new updates.
Have more effective outreach by linking out to a landing page where you go into more detail about the update.
Reminders on download
Good content is a critical part of a business’s lead-nurturing strategy.
Remind your leads about content that they download from your site by sending an accompanying text message. It’s a small step that enhances customer support by making sure people don’t miss the resources they have requested.
Using mass text messaging for businesses to promote blog posts
Blog posts are a way to get information on your product to leads without seeming like you are selling to them.
Send out mass texts to your contacts when you publish a piece of content to get traffic to your site through your mass text messaging service.
Treat crafting your sms campaigns like you would a social media post. You could even include interesting excerpts from the post to entice people to click.
Messages to employees
Often, internal communication is just as important as communicating with your customers and prospects.
You can use mass text messaging to keep your employees up to date by sending messages with important employee updates, product update,s and scheduling.
Order updates with mass texting for businesses
E-commerce businesses will find it useful to send mass texting to keep customers in the know about their deliveries.
If customers opt-in to updates, send them sms campaigns, letting them know about the expected delivery date, along with a link to track their package.
Another use case for e-commerce text marketing is reminding customers about abandoned carts. Cart abandonment is an issue all online stores have to deal with. Sending a text message is one way to remind customers to finish a purchase.
Greetings and Holiday wishes
Stay in your customer’s good books and show them you care by sending the occasional holiday text message. It will keep your brand on their minds, making them more likely to purchase from you again.
Sale promotions
For promotions that may be time-sensitive, for example, a limited-time sale, text messaging is the best option. As mentioned above, 90% of texts are read within the first 5 minutes. When time isn’t as important, text messages are a good option to augment your existing email campaigns.
These are only some of the ways you can use mass texting in your communication strategy.
To find out how to best implement mass texting, take a look at the different elements of your business communication plan and identify areas where improvements can be made. If you think a channel that’s quick, likely to be read, and convenient can plug that gap, then mass text messages are exactly what you’re looking for. Start yours with CallHub today!
