How to use Mass Texting for Businesses

Mass texting for businesses is a communication strategy that allows companies to send SMS messages to thousands of customers simultaneously. It enables businesses to reach customers instantly with 95% open rates within 3 minutes, making it ideal for time-sensitive promotions, reminders, and updates.

In this blog, we will explore how companies can leverage a mass texting service for businesses to engage customers effectively.

12 ways to use mass texting for businesses

Here are a few ways businesses can use mass text messaging for business to reach out to their contacts

1. Discounts and offers

Discounts are an incentive to get people signed up for your SMS communications. Ensure your mass text messaging service prospects know that by signing up, they will receive promotional messages along with their discount codes. Once you have an opt-in, you can continue sending them relevant messages, as shown in the example below: 

2. Send welcome messages with mass texting for businesses

This is the first message that people should be getting from mass texting services when they subscribe.

It must confirm a contact’s opt-in (an opt-in is when a contact explicitly agrees to receive messages from your business) for your communications. 

Make sure your welcome message includes details like:

• Who you are and the name of the program
• Purpose of the campaign
• How to opt out – what keyword to text in
• Message and data rates

With an SMS opt-in campaign, whenever someone texts a specific keyword (like “JOIN” or “DISCOUNT”) to your business number, they are automatically added to your messaging list. A pre-set welcome or confirmation message is then sent to them instantly, without any manual work.

3. Reminders for the appointment

In some cases, businesses rely on calling prospects to remind them about appointments. The disadvantages are clear: phone calls traditionally achieve response rates of only 30% to 60%, whereas SMS reminders achieve 97% to 99%. Calling is also time-consuming and requires hiring agents.

A text message reminder can be scheduled to go out when needed. Since reading an SMS is faster than answering a call, it is an ideal use case for businesses to use mass texting.

4. Use mass texting for businesses for surveys and polls

To communicate effectively with your customers, it’s important to understand their expectations and preferences. A mass texting service for businesses can help you gather valuable insights quickly.

You can send a survey link via SMS or run an SMS poll to collect feedback. 

CallHub makes it easy to set up surveys and polls for your business. With its SMS features like:

• Personalized follow-up texts, 
• Nudges and reminders
• CRM integration

Businesses can create, send, and track responses all in one platform, ensuring higher engagement and actionable insights.

Read more: Text Survey Setup: A Quick Start Guide for 2025

5. Use mass texting for businesses in organizing events

You can use mass text messaging for events at every stage of it, for example, from: 

1. Sending reminders for upcoming events
2. Options to opt out of a monthly subscription
3. Post-event message scheduling

These messages will make your customers feel valued even after the event. This makes it especially useful for any small business looking for a simple and effective tool.

Mass event texting includes:

• Getting event RSVPs
• Sending reminders on the day of the event
• Sending last-minute updates
• Collecting feedback after the event

In the case of online events, you can use mass text messaging for:

• Sending a link to an event live stream or a conference link
• Sending live highlights of the event

6. Company and product announcements with mass texting for businesses

Because almost 95% of sms messages are opened and read in the first three minutes, mass texting services are one of the best ways to give leads and customers a heads up when it comes to new updates.

Use CallHub’s URL shortener and tracker with features like: 

• Short and branded links for a clean, professional look.
• Track clicks and engagement to measure campaign performance.
• Customize URLs for specific campaigns or audiences
• Analyze results in real-time to optimize messaging strategy.

7. Reminders on download

Good content is a critical part of a business’s lead-nurturing strategy.

Remind your leads about the content that they download from your site by sending an accompanying text message. It’s a small step that enhances customer support by making sure people don’t miss the resources they have requested.

8. Using mass text messaging for businesses to promote blog posts

Blog posts are a way to get information on your product to leads without seeming like you are selling to them.

Send out a mass text to your contacts when you publish a piece of content to get traffic to your site through your mass text messaging service.

Treat crafting your sms campaigns like you would a social media post. You could even include interesting excerpts from the post to entice people to click.

9. Messages to employees

Often, internal communication is just as important as communicating with your customers and prospects.

You can use mass text messaging to keep your employees up to date by sending messages with: 

• Important employee updates
• Product updates
• Scheduling

10. Order updates with mass texting for businesses

E-commerce businesses will find it useful to send mass texts to keep customers informed about their deliveries.

If customers opt-in to updates, send them sms campaigns, letting them know about their: 

• Expected delivery date 
• Along with a link to track their package.

Another use case for e-commerce text marketing is reminding customers about abandoned carts. Cart abandonment is an issue all online stores have to deal with, and sending a text message is one way to remind customers to finish a purchase.

11. Greetings and holiday wishes

Stay in your customer’s good books and show them you care by sending the occasional holiday text message. It will keep your brand on their minds, making them more likely to purchase from you again.

12. Sale promotions

For time-sensitive promotions like: 

• Flash sales
• Limited-time discounts.

SMS is the most effective channel, with most messages read within minutes. When immediacy isn’t critical, text messages can also complement email campaigns, providing quick reminders while email delivers more detailed content. Combining both channels ensures timely outreach and stronger customer engagement.

Top mass texting services for business

When selecting a mass texting service for businesses, it’s essential to consider factors like: 

• Ease of use
• Scalability
• Compliance
• Integration capabilities. 

Below is a comparative overview of five leading platforms to help you make an informed decision

Unlock the power of mass texting for your business

Mass texting for businesses offers a fast, cost-effective, and highly engaging way to connect with your audience. From sending promotions and reminders to running surveys and sharing important updates, it’s a versatile channel that can enhance every stage of customer communication. By strategically integrating mass texting into your communication plan, you can ensure: 

• Your messages are seen
• Acted upon
• Drive measurable results.

With the right platform—like CallHub—you can automate campaigns, personalize messages, track engagement, and maximize the impact of every text. If you want a channel that’s quick, effective, and convenient, mass texting with CallHub is exactly what your business needs.

Try CallHub today!

FAQs on mass texting for businesses

Mukundan Sivaraj

Mukundan (that's me!) is a writer at CallHub, an outreach platform that connects nonprofits with their supporters through voice and text messages. Mukundan’s focus on nonprofit technology and communication helps him show nonprofits, big and small, how technology can help elevate their cause.