After months of planning and campaigning, your Giving Tuesday campaign finally comes to an end, and now it’s time for the Giving Tuesday thank you campaign. 

So, how should this message be presented? 

A great Giving Tuesday thank-you message should be personal, prompt, and show the impact of the donation made.  

In this post, we’ll dive into the different ways to send out your Giving Tuesday thank you message to help you with this phase of the campaign. 

How do you say thank you for Giving Tuesday?

Before conveying your gratitude to donors, be sure to reach two segments:

• Acquired donors: People who gave during your Giving Tuesday campaign.
• Prospective donors: Individuals who plan to give but haven’t yet done so.

The table below helps you with the type of message you can send and channels to focus on. 

Each audience requires a tailored approach—let’s explore the most effective ways to express your gratitude in 2025.

Giving Tuesday thank you Campaign for Donors

Giving Tuesday thank you – Email

Email is the ideal channel for reaching a large audience in a short period. 

It’s best suited for newly acquired donors. But you can also send it out to strong supporters as an additional thank you. No harm in that! In fact, you can even dedicate an entire newsletter to thanking Giving Tuesday supporters.

Here’s an example of a Giving Tuesday email sent by the American Red Cross to thank and encourage supporters.  

Here is a ready-to-use template to use:

Note: Tailor the “impact statement” to the specific donor segment, and avoid using this email to immediately ask for another gift.

Giving Tuesday thank you – Letter

Although a letter is just the physical form of an email, it’s more personal. Sending out direct mail requires a little more effort, but people appreciate it. In fact, 73% of Americans say they prefer being contacted via direct mail.

Here is an example of Kids Now, an organization working to uplift underprivileged youth, that sent out excellent thank-you letters to their donors. 

Takeaways from the letter: 

• Personalized touch: Addresses the donor by name, speaks directly, and ends with a handwritten note — it feels warm and genuine.
• Tells a story: Goes beyond statistics to share a real story, making the impact come alive.
• Keeps donors involved: Ends with an event invite that draws donors closer to your mission, rather than asking for another donation or ask. 
• Stays open: Includes contact details so donors know you’re just a call or email away.

Giving Tuesday thank you – Calls

Communication can’t get more personal than a phone call. 

Calls allow you to have a dynamic, one-to-one conversation with supporters. And when the conversation is to express your gratitude (and not ask for something), you’re bound to leave your supporters smiling. This feeling is what will keep them coming back!

Calling people at scale can be a tedious task. That is, unless you’re using a call center software. 

A calling solution automates time-consuming processes (like dialing numbers and waiting for an answer), so you can focus on the conversation rather than these trivial tasks. 

It also displays a calling script for reference while on a call. With this, even inexperienced volunteers can make calls on your behalf, thereby allowing you to cover a more extensive supporter list. 

Here’s a ready-to-use Giving Tuesday Thank You call script:  

NOTE: The statements in italics are instructions for the caller to follow. The ones in bold indicate different scenarios and the corresponding responses

Giving Tuesday thank you – Texts

One of the main reasons why texts can get you noticed more than any other channel is simple:

1. Texts have a 98% open rate. That means your supporters almost always read your messages—keeping them engaged and reminded of your presence.
   
2. Texts don’t interrupt anyone’s day. Unlike phone calls or emails that often go unanswered or sit unread in an inbox, messages reach people directly and can be read at their convenience.

Here is an example of a Giving Tuesday thank you text for your supporters.

Takeaways from the image:

1. Use MMS or RCS for maximum engagement: Unlike SMS (160 characters), MMS lets you share longer messages, images, and attachment,s and RCS lets you share top-quality images or HD videos—making your thank-you texts more personal and visually engaging.
2. Show impact to build trust: Go beyond sharing the amount raised—add a photo or short clip showing your support in action to reinforce credibility and donor confidence.

Giving Tuesday Thank You Blog

Your blog is the perfect marketing tool that you can use to thank your supporters. With a blog post, you have the flexibility to go in-depth about your campaign and talk about your impact. 

While this helps nurture prospects by showing them what you achieved/will achieve, an active and regular blog is also great for SEO. It comes in handy in bringing in new reader traffic and spreading awareness about your organization.  

Here’s an example of a Giving Tuesday Thank You blog put out by the Arthritis Foundation

Takeaways from the blog: 

• Single relatable beneficiary: Single relatable beneficiary: For a stronger impact, your story needs to have a single character that the hero (donor) helps. Talking about a beneficiary group dilutes the effect of readers being able to place themselves in the characters’ shoes and feel their challenges. In this case, the character is Carson, who, just like everyone else, wants to live a happy and pain-free life. 
• Nonprofit’s mission: The blog also briefly highlights its mission and goals. This gives new prospects (unaware of your organization) a complete picture of your organization. While this blog does so very briefly, we recommend you go into a little more detail about your mission in your posts.  
• Donation CTA: End with a strong call-to-action to encourage donations, like the above one. 

Read also: Tips and Tricks for an Effective Annual Appeal Letter

Giving Tuesday Thank You Social Media Shoutouts

Social media is another public platform that helps you spread your message far and wide. An added advantage of social media is that it makes it easier to reach your donors’ networks. 

How?

Whenever you put out a post and a prospect/donor engages with it (likes, comments on, or shares it), their network gets a notification about it. This puts you in front of a whole new audience. 

Toronto Cat Rescue put out a wonderful Giving Tuesday Thank You shoutout post for their followers and prospects. 

Takeaways from the post:

• Catchy visuals: Most social channels are highly visual platforms, and adding a nice catchy image works best to grab followers’ attention. In this case, the picture is that of an adorable beneficiary which is hard to ignore. 
• Use of hashtags: Hashtags make your posts searchable. So people looking for or browsing through content related to the hashtag are bound to come across your post. 
• Cliffhanger: The post ends with a cliffhanger, thereby encouraging people who come across it to keep an eye out on the organization’s social feed. It’s a simple trick to keep followers engaged and even get people who might be interested in knowing about the impact to follow you. 

Best Practices for Writing Giving Tuesday Thank You Notes

Writing a Giving Tuesday thank-you message is an art—it should feel personal, genuine, and impactful. Here are some do’s and don’ts to guide you:

Best Practices: Do’s and Don’ts

Do’s:

• Personalize each message with the donor’s name, gift amount, and impact.
• Send thank-you notes promptly, ideally within 24–48 hours.
• Share campaign results and a clear impact statement.
• Use the right channel: email, letter, call, or social/blog posts.
• Keep the tone warm, sincere, and conversational.
• Invite continued engagement with next steps or events.
  

Don’ts: 

• Avoid generic or untailored messages.
• Don’t ask for another gift immediately.
• Don’t delay sending the thank-you.
• Focus on the donor, not just the organization
• Proofread carefully to avoid errors.

Final thoughts

These were a few strategies to convey your Giving Tuesday Thank Yous to your supporters. Incorporate them during your Giving Tuesday campaign planning. While you can fill in the specifics after the campaign, it’ll be good to have some templates/outlines ready. 

Aim to keep the conversation going with your supporters and prospects to transition them into your year-end giving campaign seamlessly.

FAQs: Giving Tuesday thank you

Q1. What are some great Giving Tuesday email examples?

For step‑by‑step timelines, real nonprofit examples, and ready‑to-use templates, explore this in‑depth guide on Giving Tuesday email examples from CallHub

Q2. How can our organization sign up for Giving Tuesday?

Visit the official GivingTuesday website and register your nonprofit. The process is quick and free, giving you access to resources and visibility

Q3. What are some Giving Tuesday ideas for nonprofits?

Check out this post from CallHub for a wide range of creative Giving Tuesday ideas nonprofits can use to engage supporters and build buzz. 

Q4. Who is matching donations for Giving Tuesday?

Many companies, including Meta, Patagonia, and local community foundations, offer matching programs each year; check GivingTuesday.org and your corporate partners or CSR teams for current matching offers

Nandhaan Verma

Nandhaan is a marketer with nearly 5 years of experience researching & writing about communication for nonprofits, advocacies, & political campaigns. His insights have empowered multiple organizations to streamline communications & drive change.