It’s too soon to celebrate (unless you are in Belgium or Sweden).
I am of course referring to the GOTV efforts.
Voter turnout in countries has been steadily increasing over the past decade. However, as the latest election numbers show, the results are nowhere near satisfactory.
Take a look at a snapshot of how certain countries performed in the polls in the last decade:
The 2016 US elections were celebrated to have some of the highest voting numbers in history – and that is only a measly 55%.
What it means is that about half the population were not represented while choosing the country’s leader.
That is where GOTV efforts can help.
Whether you are a non-partisan organization mobilizing voters to exercise your rights, or you are affiliated to a party and want your supporters to show up, it is undeniable that an orchestrated GOTV campaign can help your goal.
In this post we will look at a few GOTV slogans that will make your message more powerful and inspire the voters to turn up at the polls.
- Can campaign slogans be used as GOTV slogans?
- What makes a great GOTV slogan?
- 8 GOTV slogans to increase voter turnout
- 1. To Vote Is To Exist.
- 2. It’s A Simple Addition To Your Morning Routine.
- 3. Women Have Been Voting For Nearly 100 Years. Why Stop Now
- 4. One Vote Can Rock The Boat.
- 5. Envision your future. Vote.
- 6. Vote. It’s What Keeps Us Free.
- 7. Reverse The Trend. Apathy Can’t Solve Problems.
- 8. Vote As If Your Life and Country Depends On It.
- How to pick the right GOTV slogan?
- Targeted GOTV slogans to improve turnout
- 8 GOTV slogans based on why voters don’t vote
Can campaign slogans be used as GOTV slogans?
No. Campaign slogans will not always work well as GOTV slogans, because the objective for both the slogans are different.
Campaign slogans are geared towards encouraging a voter to choose the candidate. So, it could talk about the candidate’s stance on a certain issue. Or it could simply reiterate the campaign message.
That is, a campaign slogan assumes that the voter has already chosen to cast a vote. It just gives the voter more information to guide his polling choice when he goes to cast the ballot.
By stark contrast, a GOTV slogan focuses solely on getting the voter to exercise his right to vote.
Whom the voter chooses to vote for is not a factor that (non partisan) GOTV campaigns worry about.
If the GOTV efforts are run by a specific partisan organization, then they will reach out to only strong supporters and ensure that they turn up to the polls.
What makes a great GOTV slogan?
Before we move on to the actual list I have a fair warning to give. Though the slogans listed are excellent, blindly choosing one off the list will not work for you!
What I mean to say is, any generic GOTV slogan will not resonate with your audience! For it to have an actual impact, the slogan has to address their reluctance to vote.
Here are a few tips to keep in mind:
- Pick a highly specific slogan
- Keep it simple and ‘catchy’
- Can you relate it to their lives?
The following GOTV slogans have been specifically chosen because they fit all the above criteria.
8 GOTV slogans to increase voter turnout
1. To Vote Is To Exist.
Credits: Milton Glaser
Designed by Milton Glaser for the 2016 US Elections, this slogan is a short yet powerful one (as all effective slogans are). It essentially says that if you don’t vote, you don’t exist…which means you can’t make a difference.
The opposite is true as well: if you exist, you can make a difference, however little it may be. And how do you do that? By going out and voting.
2. It’s A Simple Addition To Your Morning Routine.
Credits: Natalia Warren
Designed by graphic design student Natalia Warren, this slogan was designed for the 2016 US elections as well. Why it works is because of the simplicity it suggests; voting doesn’t have to be a long drawn and complicated process.
Simply incorporate it into your morning routine on that one particular day and you’re good to go! After all voting day isn’t any different from any of your other days apart from the fact that you just have to vote, right? So, do it!
3. Women Have Been Voting For Nearly 100 Years. Why Stop Now
Credits: Jessica Helfand
This one is clearly targeted towards female voters. It reminds voters of the suffragette movement of the mid 19th century when women began their fight for the right to vote.
The struggle that the suffragists went through for this basic right, prompts voters to respect the rights that they have in today’s world and go to the polling booth.
4. One Vote Can Rock The Boat.
Credits: Laura Alwin
When you vote for somebody, you aren’t just voting for or against somebody, you’re voting for the issues that matter to you. Your vote, even though it is just a single vote, means that you are doing your part in making a change and hopefully, for the good.
Every vote makes a difference.
5. Envision your future. Vote.
Credits: Danielle Giza
This slogan emphasises on how voting for the right candidate or party or cause has a direct impact on your future.
When you think of your future, you want it to be in a stable, developed, and progressive environment, right? And how do you play your part in achieving this? By going out and casting your vote.
6. Vote. It’s What Keeps Us Free.
Credits: Robert Giorgio
It’s often easy to forget the privileges of living in a democracy. What if you couldn’t decide anything for yourself because the government did it for you? Imagine living like that; no freedom of choice, no freedom of expression…sounds terrible, right?
That is why it is so important to exercise the right that we have to go and vote. In a way, it is a manner of expressing your freedom.
7. Reverse The Trend. Apathy Can’t Solve Problems.
Credits: Chris Murphy
This one’s a shout out to the people who aren’t going to vote, yet still complain of problems going on in their countries. If you complain about things and don’t do anything to solve them, how do you expect them to change?
Apathy never is the answer. You can contribute in the simplest of ways by just going out and voting.
8. Vote As If Your Life and Country Depends On It.
Credits: Ashley M. Hardy
Because in a way, it does! Taxes, employment, climate change, equality, etc are just some of the many factors that affect our lives and countries as well..
When you vote, you’re voting for the standard of your life as well. Makes one think, right?
How to pick the right GOTV slogan?
As we already discussed, for your GOTV Slogan to have an impact, it should address why the voters are not voting.
Otherwise, no matter how ‘catchy’ or ‘specific’ it is, the slogan will not help you with your campaign efforts.
Let me give you an example.
Take a look at the voter turnout for the 2008 Presidential elections across race/ethnicity
This graph should tell you two things:
- For your GOTV campaigns to be more successful, you will focus your efforts on the Asian and Hispanic population and get them to vote.
- You will have to make your campaigns and GOTV slogans more targeted towards the demographic you are focusing on.
So a generic slogan like: Real plans for real people that was used by George Bush in 2006 will not make an impact. It is not really specific, does not tell the voters what they can expect, and more importantly does not address a particular voter demographic.
Targeted GOTV slogans to improve turnout
In such cases, the GOTV slogans that will have the most impact will be those that directly addresses the reason behind the voters not taking to the polls.
For instance, the low voter turnout in the Asian and Hispanic population could be simply because they have not registered their names.
Here a simple slogan: “Have you registered to vote?” Can work better than “Real plans for real people”.
8 GOTV slogans based on why voters don’t vote
It will be quite difficult to think of slogans for every target demographic. But good news – I have done some heavy lifting for you.
Here is a quick classification of the same GOTV slogans you saw above, based on what pain point they can address.
I stuck to the same 8 GOTV slogans because it will give you a better idea about how to use them to increase voter turnout for a specific voter segment.
A quick summary of the various reasons behind why people don’t vote are:
Voting is not seen as a civic obligation anymore
With rising individualism, voting is seen more as personal choice and not mandatory. In such cases, your GOTV slogan should reinforce the importance of voting.
From the above list, these three slogans fit very well into this category.
- To vote is to exist
- Women have been voting for nearly 100 years. Why stop now?
- Vote it’s what keeps us free
The second slogan (on women’s voting rights), is especially powerful because it shows that voting is a privilege that was hard won. And it urges the voters not to squander it, but actually use it!
Casting the ballot is not seen as ‘useful’
This is a common problem, especially in democracies. A single vote cannot make a difference and it can be pretty discouraging to the voter. Essentially he is exercising his choice – but it is not reflecting the outcome.
This was true especially in the 2016 Hilary Vs. Trump elections. Hilary won the popular vote. However, she still lost the election because she failed to secure a majority with the electoral colleges.
Justifiably, not a lot of voters were pleased by this outcome. It only added more fuel to the general apathy centered around voting.
In such cases, these slogans from the above list can help you resonate with your audience.
- One vote can rock the boat
- Envision your future. Vote.
- Reverse the trend. Apathy can’t solve your problems
Each of these slogans talk about how their vote can be instrumental in causing change. It highlights that yes, a single vote does matter and is the key to solving the problems they have.
Voting can be time consuming and tough
Unfortunately, it is true. To go the polls means having to wait in line for ages and painstakingly verify your ID, before casting the vote.
Understandably, this works as a huge deterrent for the voters, as it takes them away from their everyday lives (work, career etc.).
If this is the main reason why your voters are not turning up, then these slogans can help:
- It is a simple addition to your morning routine
- Come out and vote as if your country depends on it
While the first slogan talks about how ‘simple’ it is, the second slogan goes a bit further. It tells the voters how crucial voting is and why they should exercise their right (regardless of the hurdles).
Get a 7% increase in voter turn out
Text or call your voters to get them to vote
So all the best. Go ahead, nail your GOTV campaign. If you need anymore help with the slogans, shoot me an email at [email protected] and I will get back to you.Tags: get out the vote, GOTV, slogans, voting