Every Campaign Channel. One Live Analytics View
Call, text, and response data already lives in CallHub. The Unified Goals Dashboard connects them — so you can see live, how many contacts reached your actual goal and which campaign drove them there.
Trusted by 200k campaign-organizing teams
UNIFIED VIEW
Which channel is driving highest conversions? Are your texts outperforming your calls or just adding noise? How many contacts did it actually take to hit your goal? Is your GOTV effort on track to hit your voter contact goal? Why did last week's campaign underperform and can you pinpoint it?
Find answers to all these questions with CallHub’s Unified goals dashboard.
Progress view broken
Measure activity, not progress. Calls and messages help, but don’t show how many contacts reached the goal.
Conversion source unknown
It’s unclear which campaign works. With a call center and P2P, you’re guessing where to allocate resources.
Insights trapped in data
Data exists but isn’t surfaced. Every response and tag is in CallHub. What’s missing is a unified view from start to outcome.
UNIFIED DASHBOARD
Meet the Unified Goals Dashboard
Define your goal and connect campaigns. See contacts move in real time. Track every contact from first touch to final outcome.
Political · Voter Journey
Nonprofits · Donor journey
Unions · Membership drive
UNIFIED DASHBOARD
Why this is only possible in CallHub
To build a goal funnel, you need all call dispositions, text responses, tags, and link clicks tracked together. No integration or external dashboard can replicate this. CallHub provides this unified view because everything operates in one place.
Set goals. Watch contacts flow
How it works?
Step 1:
Select campaigns and define your scope.
Choose CallHub campaigns: Call Center, P2P Texting, Voice Broadcast, Text Broadcast, or Text to Donate. Set your starting universe: all contacts or a specific subset.
Step 2:
Define what a win looks like
Choose CallHub campaigns: Call Center, P2P Texting, Voice Broadcast, Text Broadcast, or Text to Donate. Set your starting universe: all contacts or a specific subset.
Step 3:
Watch contacts qualify in real time
Choose CallHub campaigns: Call Center, P2P Texting, Voice Broadcast, Text Broadcast, or Text to Donate. Set your starting universe: all contacts or a specific subset.
Step 4:
Drill in, export, and act
Choose CallHub campaigns: Call Center, P2P Texting, Voice Broadcast, Text Broadcast, or Text to Donate. Set your starting universe: all contacts or a specific subset.
WHY CHOOSE CALLHUB
Decide faster. Act sooner. Convert more
Find out which campaign is actually converting
Send a follow-up text that continues the
conversation your volunteer started
Report outcomes, not just activity.
Send a follow-up text that continues the
conversation your volunteer started
Real-time decisions, not Monday morning reports
Send a follow-up text that continues the
conversation your volunteer started
Turn funnel data into your next contact list
Send a follow-up text that continues the
conversation your volunteer started
No setup expertise required
Send a follow-up text that continues the
conversation your volunteer started
Update goals mid-campaign without data loss.
Send a follow-up text that continues the
conversation your volunteer started
TESTIMONIALS
What campaign managers are saying...
“A lot of our folks are volunteers, a lot of them are retired, they are often anxious with technology … It’s empowering for volunteers who don’t see themselves as very tech-savvy to be able to pick [CallHub] and a new program and just use it!”
Celine Trojand
Organizing for Change
“When other platforms were struggling, CallHub was a trusted partner who could easily scale up quickly when needed… from texting 5 people to calling 5 million, we could trust CallHub.”
John Robinson
Bernie 2020
“CallHub is my go-to platform for affordable phone canvassing, voice broadcasts, and text message blasts. The text message blasts are the most useful tool for volunteer mobilization.”
John Roche
Green Party of Prince Edward Island
“We can make calls at about 5x the rate that we would with a manual dialer, getting through a list of 100 calls in just over an hour. This has been a huge capacity saver in our organization.”
Amanda Destefano
United Workers Union
“Nationbuilder integration is awesome, particularly for SMS and for making calls to recruit volunteers. The development team is very responsive to questions and feature requests, too.”
Django Merope Synge
GetUp
Without centralized outreach, you won't see this
The Unified Goals Dashboard works because every call, text, and tag is in one system: CallHub. Set your goal, connect campaigns, and view your conversion funnel live.
SECURITY BUILT IN
Certified to keep your campaigns safe
FAQs
Does the Unified Goals Dashboard work if I'm only running one or two campaigns?
Yes. You don’t need to run multiple channels to use it. Even with a single Call Center campaign, you can set a goal — a specific survey response, a tag, a call disposition — and see exactly how many contacts made it there. Add a second campaign later and the funnel expands automatically.
Does it work if I'm not using CallHub for email yet?
Yes. The dashboard works across whichever CallHub tools you’re currently using — Call Center, P2P Texting, Voice Broadcast, Text Broadcast, and Text to Donate. Email actions can be added as goal criteria if you run email through CallHub, but it’s not required to use the dashboard.
How flexible are the goal stages?
Fully flexible. You can configure a single goal or chain up to five stages. Each stage can use any combination of triggers — survey responses, tags added, call dispositions, link clicks, or email actions. Contacts qualify if they meet any of the criteria you set for that stage. You can also edit goals mid-campaign and the funnel recalculates automatically.
Is this included in my current plan?
The Unified Goals Dashboard is available on all CallHub plans. No add-on required.