VOTER & ISSUE PERSUASION
Move the undecideds. Before the window closes.
Persuadable voters and soft supporters don’t move from a single cold call. CallHub runs coordinated multi-channel conversations that reach each contact on the channel they respond to, with follow-up that keeps going until they engage.
- ✓ Multi-channel persuasion outreach coordinated from one campaign: call, text, email, and voice
- ✓ Automated follow-up sequences that keep running until a contact has responded or been reached
- ✓ One live contact record per voter, updated in real time across every touchpoint and channel
- ✓ Built-in TCPA compliance, voter file sync, and timezone scheduling on every plan
Trusted by organizations across the world
THE PROBLEM
Persuasion fails when it reaches people on one channel, once.
Undecided voters require three to four touches before opinion shifts. Most campaigns deliver one. The contacts who needed a follow-up conversation never get one.
A single call from an unknown number doesn't shift opinion. Persuadable voters need to hear the message across multiple channels before it registers. Most campaigns run one channel and call it persuasion.
A voter who attended your town hall needs a different conversation than someone who has never heard of you. Without real-time segmentation, everyone gets the same generic script and most tune it out.
Your volunteers capture voter ID data on calls. Your text team captures responses separately. By the time anyone reconciles them, the persuasion window has already moved. The data that should be driving your next conversation is always one export behind.
HOW IT WORKS
Every persuasion capability your campaign needs, from first contact to committed supporter
Moving persuadable voters and soft supporters requires the right channel, the right message, and consistent follow-up. CallHub gives your team the tools to run voter ID calls, personal text conversations, relational outreach, and automated multi-touch sequences from one place.
Voter ID Phone Banking
Know who is persuadable before you spend a single conversation on them.
Before you can move undecideds, you need to find them. CallHub runs structured voter ID phone banks with custom survey scripts. Every response auto-tags the contact record in real time. No post-call data entry. When the call ends, the contact is already in the right persuasion segment.
- →Call Center Software: run voter ID phone banks with custom scripts and branching survey logic to score every contact by persuadability
- →Predictive Dialer: keeps volunteers on live conversations and off hold time, maximizing voter ID contacts per shift
- →Segments and Auto-Tagging: survey responses tag contacts automatically into persuasion tiers the moment the call ends
- →Agent Quality and Coaching (AI): daily AI feedback scores every call and flags volunteers who need coaching, with a 25% performance boost
Multi-Channel Persuasion Conversations
Reach persuadable voters on the channel they will actually respond to.
A cold call from an unknown number rarely moves opinion. A personal text from a volunteer can. P2P texting lets volunteers run one-to-one conversations at scale. When a text exchange heats up, the volunteer escalates to a live call in one click. Every exchange reads from and writes back to the same contact record.
- →P2P Texting: volunteers run personal text conversations with persuadable voters at scale, handling each reply directly
- →In-Chat Calling: escalate a warm text exchange to a live phone call instantly when a voter is engaged and ready to talk
- →Language Routing: non-English voters connect automatically to bilingual volunteers, recovering 8% more persuasion outcomes
- →Inbound Call Handling: voters who missed your outbound call can call back directly into the campaign at a 3.5% callback rate
Issue Broadcast and Rapid Response
Get your message to every contact fast. When the news cycle moves, you need to move faster.
A court ruling, a debate moment, or a breaking policy change creates a short window to reach persuadable voters while the issue is live. Text broadcasts and voice drops reach your full list in minutes. Responses auto-segment contacts for immediate follow-up without any manual work.
- →Text Broadcasts: send a personalized issue message to your full persuadable contact list in one send, with response tracking
- →Voice Broadcasting: reach voters who prefer calls with a pre-recorded issue message at scale, instantly after a news event
- →Workflow Automation: define follow-up rules once: text first, call non-responders, email the rest. Runs automatically after any broadcast
- →Timezone-Optimized Outreach: every message sends during the voter's local permitted hours regardless of where your team is based
Relational Persuasion
Reach the voters your campaign can’t. Route the conversation through someone they already trust.
Cold outreach from a campaign number has limits. A conversation with a neighbor or coworker doesn’t. Supporters contact their own networks with guided persuasion scripts. Every response feeds back into your central campaign record automatically, no separate list management required.
- →Relational Organizing: supporters contact their personal networks using guided persuasion scripts; all outcomes sync back to the central campaign record
- →Workflow Automation: follow-up rules run automatically across relational contacts without daily management from your team
- →Segments: relational contacts who indicate persuadability are auto-tagged and routed into the main persuasion sequence
Built for the tools campaigns and organizations already run on. Certified for the standards your counsel is accountable to.
Two-way sync with the voter file and CRM platforms your campaign already uses.
Every major security and compliance standard. Built in, not bolted on.
WHO THIS IS FOR
Built for everyone running the persuasion program
Whether you’re directing strategy, building outreach sequences, or managing an issue campaign. Here’s what CallHub does for your role.
You need a live view of persuasion progress across every channel: which segments are shifting, which volunteers are converting, and where the sequence is stalling. CallHub gives you unified reporting across call, text, and email in real time. No waiting for end-of-day exports.
- Unified persuasion reporting across call, text, and email. No reconciling data from three tools.
- Real-time voter segmentation. Push updated persuasion scripts to the right segment instantly.
- Two-way sync with NGP VAN, NationBuilder, and Action Network. Voter ID data flows back automatically.
- 2.8x more persuadable voters reached vs running separate calling and texting tools on the same list.
You're building and running the outreach: uploading segments, reconciling voter ID data, and managing follow-up manually across tools. CallHub removes that overhead. Set the voter ID, persuasion, and follow-up rules once. CallHub runs the full sequence automatically, with every channel reading from the same contact record.
- Workflow automation: voter ID call, then persuasion text, then follow-up email. Runs itself after setup.
- Auto-tagging by survey response and persuasion tier. Segments update the moment each call ends.
- One contact record per voter. Every channel reads the same voter ID history and response data.
- Built-in TCPA compliance runs automatically. No manual litigator scrubbing before each send.
You're managing persuasion programs across multiple issues, sometimes simultaneously. Each one has different segments, different scripts, and different deadlines. CallHub lets you set up each issue campaign independently with shared compliance and CRM infrastructure. One platform, every campaign.
- Separate campaign workspaces per issue. Each with its own scripts, segments, and reporting.
- Rapid response broadcasts reach your full persuadable list within minutes of a news event.
- Relational outreach lets supporters carry your issue message through their personal networks.
- Two-way sync with Action Network and NGP VAN. Issue response data updates the voter record in real time.
WHAT CAMPAIGNS SAY
Hear from campaigns moving voters with connected outreach
Our goal was to get members involved in our pay campaign. Signing the Government petition was the mechanism. Our target was 100,000 signatures. That number secures a Parliamentary debate. We achieved it after using P2P texting.
"We needed 40,000 more signatures in under a week. Phone and email weren't enough. P2P texting through CallHub got us 10,000 signatures in a single day. The response rate is in another league entirely."
"Hospo Voice used P2P texting and email through CallHub to reach workers across Australia. Workers scattered across casual roles are hard to reach through traditional channels. Digital tools plus on-the-ground action made the campaign work."
FAQ
Common questions about running voter and issue persuasion on CallHub
See how a coordinated persuasion program performs against yours
Book a 30-minute session. We’ll map a coordinated voter ID and persuasion sequence to your contact list, CRM, and campaign timeline.