The Advocacy Outreach Benchmark
What Good
Looks Like.
Looks Like.
Contact rate, deliverability, and texting benchmarks for advocacy outreach, built from 10.3 million advocacy dials. See exactly where a well-run program lands, and where yours compares.
19.1%
Median advocacy connection rate
8.75%
Platform-wide average (volume-weighted)
8%
P2P text reply rate baseline
300
Avg dials per number before rotation risk
Why this report
A 9% connection rate could be a red flag, or beating half the sector.
It depends entirely on what you compare it to. Advocacy organizations usually benchmark against political calling data or generic SMS marketing stats. Neither one fits. This report gives you the real comparison: advocacy against advocacy.
- Contact rate landscape: Where the median sits, how advocacy compares to other verticals, and 3 years of trend data.
- Warm vs. cold lists: Why the same team gets different results calling different segments.
- Texting benchmarks: The new P2P reply rate baseline, and what actually lifts it.
- Deliverability thresholds: The hidden reason contact rates fall that has nothing to do with your script.
- 5 operational levers: Each with a benchmark number and what it means for your program.
- A 2-minute worksheet: Grade your own program against every metric in the report.
10.3M advocacy dials
923 campaigns
Aggregated & anonymized platform data
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What Good Looks Like: The Advocacy Outreach Benchmark
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