Let’s face it. Campaign funding is always limited and contact lists run long. And somehow we need to maximize how we allocate our outreach budget.

That’s where Micro-targeting steps in. It helps you establish:

  1. Which groups are most inclined to support your cause?
  2. Which groups can be persuaded to support you?
  3. Who will not get on board despite multiple attempts?
  4. What causes, concerns, and policies will interest people I want to reach?

Micro-targeting can maximize your campaign’s success by using precision-based analytics to understand your audience’s interests, demographics & behavior.

Join us for an exclusive webinar where we delve into the core strategies and insights driving successful political campaigns.

In this session, we’ll explore:

  1. The significance of microtargeting: Understand why microtargeting has become essential in modern-day political campaigning.
  2. Insider insights from microtargeting campaigns: Gain invaluable insights into Haystaqdna’s groundbreaking work with iconic political figures like Obama and Bernie Sanders.
  3. Microtargeting techniques: Learn practical strategies for micro-targeting your contact lists, leveraging the powerful capabilities of the microtargeting platform.

Don’t miss this opportunity to equip yourself with the knowledge and tools to navigate the evolving political campaigning landscape. Register now and embark on your journey towards electoral triumph!


About the speaker:

Andrew Drechsler, President of HaystaqDNA, brings over a decade of expertise in transforming complex data into actionable insights for political campaigns, corporations, and non-profits. With a rich portfolio spanning from Obama for America to Bernie Sanders’ presidential campaigns, Drechsler’s strategic acumen has left an indelible mark on electoral landscapes globally. As an in-house Senior Advisor to Bernie Sanders’ campaigns in 2016 and 2020, he’s played pivotal roles in shaping progressive movements. Join us as Drechsler shares his wealth of experience, guiding you through the intricacies of microtargeting for campaign success.