UNION MEMBERSHIP GROWTH & RETENTION
Sign more members. Retain more members. Run it all in one campaign.
Most unions run card drives, re-activation outreach, and new-hire onboarding from separate tools with no shared logic. Members fall through every time.
CallHub connects every channel so no member goes unreached.
- ✓ 2.8x more members reached per campaign
- ✓ 535 staff hours saved on admin per drive
- ✓ 87% less manual list work with behavior-driven flows
Trusted by unions across the world
THE PROBLEM
Three separate tools means three places members can fall through.
Card drives stall. New hires go cold. Lapsed members disappear.
Your calling team works one list. Your texting team works another. New hires fall through when no channel follows up automatically.
Every drive ends with someone exporting, cleaning, and re-uploading contacts. One minute per member on a 20K list adds up fast.
Re-activation only works with a coordinated sequence. A single cold call to someone inactive for a year rarely moves them.
THE SOLUTION
One platform for growing membership and retaining it
Whether you’re signing new cards or re-activating lapsed members, CallHub runs all outreach from the same place. Coordinated, not siloed.
REACHING NEW MEMBERS
Get in front of non-members and actually get a response.
Cold calls from unknown numbers don’t move people. P2P texting and relational organizing do. CallHub gives your team both; high-volume 1-1 text conversations and outreach routed through members who already know the contact.
- →P2P texting lets your team have 1-1 text conversations with non-members at scale
- →Relational organizing routes outreach through members who already know the contact
- →Back door-knocks and worksite meetings with automated SMS follow-ups
- →Run right-to-work re-card drives with multi-touch call, text, and email sequences
New Hire Onboarding
Sign new hires before they go cold. Automatically.
New hires are most persuadable in their first weeks. A single outreach attempt isn’t enough. Most unions miss the window because their tools don’t move the conversation ahead automatically. CallHub builds the full onboarding sequence once and runs it automatically.
- →Trigger an automated sequence the moment a new hire enters your list
- →Call first, text if no answer, email follow-up. No manual intervention needed
- →Segment new hires by worksite, shift, or hire date for targeted outreach
- →Every touchpoint logged in one record so no hire slips through uncontacted
Lapsed Member Re-Activation
Lapsed members need 4–5 touches. Give them all of them.
A single cold call to someone who’s been inactive for a year rarely moves them. Re-activation works when it’s a coordinated sequence that tries every channel, adapts to what the member does, and doesn’t stop after one attempt.
- →Multi-touch re-activation sequence: call, text, email in order
- →Conditional routing; move them to the next channel based on their response
- →Segment lapsed members by time inactive, chapter, or last contact date
- →Track re-activation rate across the full sequence, not just channel
CARD SIGNING & DUES CONVERSION
Close the drive. Then convert it instantly.
Getting a signed card and converting that to dues are two separate moments. Most unions drop the ball on the second one because there’s no automated follow-through. CallHub handles both in the same sequence.
- →Broadcast texts to warm contacts driving them to a card-signing link
- →Follow up non-signers automatically with a call or P2P text
- →Trigger a dues conversion sequence automatically once a card is signed
- →CRM syncs in real time so signed members never stay in the wrong segment
Built for the tools unions already run on. Certified for the standards your counsel is accountable to.
Two-way sync with the CRMs and organizing platforms your campaigns already use.
Every major security and compliance standard. Built in, not bolted on.
WHAT ACTUALLY CHANGES
What the gap between your tools is actually costing you
Right now, your calling team and your texting team are running independently. Here’s what that costs your membership drive, and what it looks like when it closes.
WHAT UNIONS SAY
Hear from unions winning with connected outreach
Our ultimate goal for the campaign was to encourage our members to become more involved in our pay campaign. Signing the Government petition on pay was the mechanism to show that our members supported the demands for a pay increase. Our target was to reach 100,000 signatures as this secures a debate in Parliament — and we achieved this after using the P2P texting system.
"Hospo Voice used peer-to-peer texting and email through CallHub to connect with hospitality workers across Australia — workers who were scattered, casual, and difficult to reach through traditional union channels. The combination of digital tools and on-the-ground action is what made the campaign work."
"When PCS needed 40,000 more signatures in under a week, phone calls and email weren't going to cut it alone. P2P texting through CallHub got us 10,000 signatures in a single day. The response rate on texts is simply in another league — and having it connected to our existing outreach meant we weren't starting from scratch."
See how a unified campaign helps you sign and retain more members
Book a 30-minute session and we’ll map a connected membership drive to your member list, your CRM, and your campaign timeline.
