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Mukundan Sivaraj

Mukundan Sivaraj is a writer at CallHub focused on nonprofit technology and campaign communication. He has published more than 90 articles on the CallHub blog, including research-based pieces on whether GOTV works, the science behind voting plans, and GOTV programs for unions and advocacy groups. He also covers short code texting, text-to-give pages, donor retention calling, and the compliance rules campaigns must follow when calling and texting voters. He shows nonprofits of every size how outreach technology can advance their cause.

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3 Actionable Donor Engagement Tips to Boost Revenue and Reduce Churn
Donor Relationship & Cultivation

3 Actionable Donor Engagement Tips to Boost Revenue and Reduce Churn

The pandemic heavily impacted the fundraising landscape and has made it incredibly challenging for organizations to…

Jul 3, 2020 · 8 min read
Helpful Donor Retention Strategy You Need to Know
Donor Relationship & Cultivation

Helpful Donor Retention Strategy You Need to Know

Odds are, more than half of your existing donors will not donate to you next year.…

Aug 22, 2019 · 16 min read
Donor data collection: 5 ways to do it right
Donor Relationship & Cultivation

Donor data collection: 5 ways to do it right

Imagine my delight when I woke up to a gift-wrapped book at my door on a…

May 8, 2019 · 8 min read