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Author

Mukundan Sivaraj

Mukundan Sivaraj is a writer at CallHub focused on nonprofit technology and campaign communication. He has published more than 90 articles on the CallHub blog, including research-based pieces on whether GOTV works, the science behind voting plans, and GOTV programs for unions and advocacy groups. He also covers short code texting, text-to-give pages, donor retention calling, and the compliance rules campaigns must follow when calling and texting voters. He shows nonprofits of every size how outreach technology can advance their cause.

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Calling Donor Retention: A Simple Way to Reduce Churn
Donor Relationship & Cultivation

Calling Donor Retention: A Simple Way to Reduce Churn

One phone call can make a real difference for your donors. Calling donor retention is a…

Mar 5, 2026 · 8 min read
Improve Donor Retention with Easy Tips to Reduce Churn
Donor Relationship & Cultivation

Improve Donor Retention with Easy Tips to Reduce Churn

Donor retention is a complicated topic to get into and get right for your organization. Which…

Apr 1, 2025 · 11 min read
The Ultimate Guide to Fundraising Through Conversational Marketing
Donor Relationship & Cultivation

The Ultimate Guide to Fundraising Through Conversational Marketing

People want to be heard. That’s what communication is all about. In fact, 83% of customers…

Feb 18, 2025 · 10 min read
The Ultimate Guide of Donor Retention Strategies
Donor Relationship & Cultivation

The Ultimate Guide of Donor Retention Strategies

More often than not, nonprofits view a donation as a one time transaction between a donor…

Feb 14, 2025 · 19 min read
Why Cybersecurity Measures Matter to Nonprofit Donors
Donor Relationship & Cultivation

Why Cybersecurity Measures Matter to Nonprofit Donors

Throughout 2020, nonprofits shifted their focus to online efforts. While this was a necessary action to…

Jul 18, 2021 · 10 min read