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Author

Shaunak Wanikar

Shaunak Wanikar is a writer with a research background who has published 19 articles on the CallHub blog. His work covers B2B telemarketing and telemarketing scripts, lead generation and customer retention for small businesses, and communication tools for colleges. For nonprofits, he has written about recruiting and thanking volunteers, donor thank-you call scripts, cause marketing, and promoting fundraisers across channels.

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Top 10 Lead Generation Ideas for Small Businesses
Business

Top 10 Lead Generation Ideas for Small Businesses

Lead generation is a simple concept —it refers to the strategies and techniques carried out by…

Apr 11, 2024 · 13 min read
12 Customer Retention Techniques To Build Your Business
Business

12 Customer Retention Techniques To Build Your Business

Customer retention can be tough. Since competitors emerge consistently, offering buyers better features, better deals, or…

May 8, 2023 · 8 min read
A to Z of B2B Telemarketing: Your Essential Guidebook
Business

A to Z of B2B Telemarketing: Your Essential Guidebook

B2B telemarketing is extremely important for businesses for several reasons, from finding suitable clients for their…

Jul 19, 2022 · 4 min read
How to Write A Winning Telemarketing Script (2025 Guide)
Business

How to Write A Winning Telemarketing Script (2025 Guide)

Telemarketing scripts are written guides that help calling agents start conversations, handle objections, and drive results in…

Jun 11, 2022 · 14 min read
Business

Top Marketing Tools for Small Businesses—The Complete List

As a small business, you definitely need some tools to help with your marketing activities. While…

Nov 21, 2018 · 5 min read