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Author: Mukundan Sivaraj

Mukundan (that's me!) is a writer at CallHub, an outreach platform that connects nonprofits with their supporters through voice and text messages. Mukundan’s focus on nonprofit technology and communication helps him show nonprofits, big and small, how technology can help elevate their cause.

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Balancing Transactional and Relationship Marketing Across the User Journey

Balancing Transactional and Relationship Marketing Across the User Journey

In our introduction to conversational marketing, we talked about how conversations were the best way to engage prospects, build genuine...

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Staying Compliant in your Calling Outreach

Staying Compliant in your Calling Outreach

In October of 2019, Americans received over 5.7 billion robocalls. Almost half of those calls, 2.7 billion, were scams. It’s...

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Event Invitation: How To Craft The Perfect Invite

Event Invitation: How To Craft The Perfect Invite

You’ve planned out the event, booked the venue and made a list of your attendees. The next step is crafting...

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