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Author

Mukundan Sivaraj

Mukundan Sivaraj is a writer at CallHub focused on nonprofit technology and campaign communication. He has published more than 90 articles on the CallHub blog, including research-based pieces on whether GOTV works, the science behind voting plans, and GOTV programs for unions and advocacy groups. He also covers short code texting, text-to-give pages, donor retention calling, and the compliance rules campaigns must follow when calling and texting voters. He shows nonprofits of every size how outreach technology can advance their cause.

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Advocacy

COVID-19: Resources for Organizers during a Crisis

“May you live in interesting times” The ironic sentiment of the above statement has never been…

Apr 5, 2020 · 4 min read
Digital Organizing

Online Organizing Best Practices in a Crisis

While we are confined to our homes during the coronavirus pandemic, the world still turns. The…

Apr 3, 2020 · 7 min read
Event Management

6 Tips to Increase Registration Rates for Your Next Event

Nonprofits often host fundraising events to spread awareness about their cause and increase fundraising revenue. These…

Mar 26, 2020 · 9 min read
Balancing Transactional and Relationship Marketing Across the User Journey
Marketing & Promotion

Balancing Transactional and Relationship Marketing Across the User Journey

In our introduction to conversational marketing, we talked about how conversations were the best way to…

Feb 28, 2020 · 13 min read
Staying Compliant in your Calling Outreach
Compliance

Staying Compliant in your Calling Outreach

In October of 2019, Americans received over 5.7 billion robocalls. Almost half of those calls, 2.7…

Feb 15, 2020 · 7 min read