Author: Mukundan Sivaraj

Mukundan (that's me!) is a writer at CallHub, an outreach platform that connects nonprofits with their supporters through voice and text messages. Mukundan’s focus on nonprofit technology and communication helps him show nonprofits, big and small, how technology can help elevate their cause.

GOTV Email Strategy: What to Send and When

GOTV Email Strategy: What to Send and When

Most GOTV plans treat email as the channel you check off because it's cheap and easy. Send a blast the...

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GOTV Text Templates: Scripts for Every Campaign Stage

GOTV Text Templates: Scripts for Every Campaign Stage

Voters on your list receive campaign mailers they toss, robocalls they screen, and emails they delete. Text messages cut through...

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What Is Voter Turnout? Definition, Meaning, and Why It Matters

What Is Voter Turnout? Definition, Meaning, and Why It Matters

Most campaigns track two numbers: Total registered voters and confirmed supporters. Neither one determines whether you win. Voter turnout does....

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What Is Voter Mobilization? Definition and Examples

What Is Voter Mobilization? Definition and Examples

Three terms show up on almost every campaign plan: voter registration, voter mobilization, and get out the vote (GOTV). Most...

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Does GOTV Work? The Research on Voter Turnout Programs

Does GOTV Work? The Research on Voter Turnout Programs

The answer to whether does get out the vote work depends on which channel you run and what conditions you...

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