Lakshmi Narayanan is a marketer and writer who has published more than 45 articles on the CallHub blog. Her work helps nonprofits, advocacy groups, and political campaigns connect with supporters, with practical guides on fundraising strategy, matching gifts, grant writing, text-to-give, and donor retention. She has also written extensively for churches and congregations, covering visitor follow-up, church management software, and volunteer management. Her articles focus on tested tactics that small teams can adopt.