Category: Marketing & Promotion

Balancing Transactional and Relationship Marketing Across the User Journey

Balancing Transactional and Relationship Marketing Across the User Journey

In our introduction to conversational marketing, we talked about how conversations were the best way to engage prospects, build genuine...

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List building in 2022 – New inbound marketing channels you cannot ignore!

List building in 2022 – New inbound marketing channels you cannot ignore!

70% of marketers think that lead quality is a bigger problem for their organization. That is, the problem in list...

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Introduction to conversational marketing – driving actions through personal conversations

Introduction to conversational marketing – driving actions through personal conversations

Conversational marketing is the art of using two-way conversations to drive action. These conversations help you engage your prospects better,...

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Fine-Tune Your Next Cause Marketing Campaign with 5 Easy Tips

Fine-Tune Your Next Cause Marketing Campaign with 5 Easy Tips

Cause marketing is a great way to make a difference and draw attention to a philanthropic need in the world....

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