GOTV Email Strategy: What to Send and When
Email MarketingGOTV Email Strategy: What to Send and When
Most GOTV plans treat email as the channel you check off because it's cheap and easy. Send a blast the...
GOTV Text Templates: Scripts for Every Campaign Stage
Get Out The VoteGOTV Text Templates: Scripts for Every Campaign Stage
Voters on your list receive campaign mailers they toss, robocalls they screen, and emails they delete. Text messages cut through...
GOTV for Small Campaigns: How to Win with Limited Resources
Get Out The VoteGOTV for Small Campaigns: How to Win with Limited Resources
A school board race is decided by 300 votes. To win it, you need to move roughly 150 net voters...
GOTV Timeline: What to Do and When
Get Out The VoteGOTV Timeline: What to Do and When
Campaigns don't lose on election day. They lose in the six weeks before it, when a disorganized Get Out the...
What Is Voter Turnout? Definition, Meaning, and Why It Matters
Get Out The VoteWhat Is Voter Turnout? Definition, Meaning, and Why It Matters
Most campaigns track two numbers: Total registered voters and confirmed supporters. Neither one determines whether you win. Voter turnout does....
What Is Voter Mobilization? Definition and Examples
Get Out The VoteWhat Is Voter Mobilization? Definition and Examples
Three terms show up on almost every campaign plan: voter registration, voter mobilization, and get out the vote (GOTV). Most...
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