Table of Contents
How can political fundraising with CallHub enhance your campaign’s outreach and financial support?
In the 2024 U.S. presidential election cycle, candidates raised and spent substantial amounts. For instance, Kamala Harris’s campaign raised about $1.2 billion, while Donald Trump’s raised approximately $391.9 million.
These figures underscore the escalating costs of political campaigns and the importance of effective fundraising strategies in the political space. Coming to the question asked at the beginning: CallHub’s political fundraising software can assist your campaigns in navigating this financial landscape by streamlining your outreach efforts, enabling more efficient engagement with supporters, and maximizing the amounts raised.
Let’s explore how.
How CallHub helps political fundraising campaigns
1. Run peer-to-peer texting campaigns
A study by NonProfitPro showed that over 43% of nonprofits said that P2P fundraising drove over 50% of their revenue. It’s a great tool for two-way communication that drives conversations and conversions between nonprofits and donors.
CallHub’s peer-to-peer (P2P) texting is a powerful tool in political campaign fundraising. It allows volunteers to engage with supporters directly through personalized text messages, fostering meaningful conversations and encouraging donations.
You can even leverage MMS capabilities to make your texting campaigns more engaging. URL shorteners and trackers help you send donation links for donors to easily access on their mobile devices.
Steps to create a P2P campaign:
- Click on the peer-to-peer campaign.
- Craft compelling initial messages with CallHub for fundraising, you can set an auto-sent initial message to streamline donor engagement.
- Provide scripts and use saved replies in CallHub to ensure volunteers stay on point while quickly personalizing responses. This streamlines conversations and improves donor engagement using the best communication tools for political fundraising campaigns.
- On the agent dashboard, agents can easily just click on the saved replies option to select as per the reply from the customer end and send them.
- Use political fundraising software CallHub to build a targeted contact list using the process explained in the above segment.
For a detailed step-by-step guide on setting up a P2P texting campaign, check out our full article: How to Set Up a Peer-to-Peer Texting Campaign.
2. Build and segment your contact list.
Political fundraising software CallHub enables you to organize and segment your contact list effectively, ensuring personalized communication that resonates with each segment/group. This targeted segmentation can lead to significant improvements in engagement, with a potential increase in open rates by up to 14%. Let’s see how to segment your contact list on CallHub:
- Log in to your CallHub account using your credentials
- Navigate to the “Contact” section and click on “Segments.”
- When creating a new segment, you can select from the dropdown options: ‘Phonebook,’ ‘Tags,’ or ‘Contact Fields.’ After choosing your segmentation type, fill in the remaining details, and your segment will be ready to use!
- This is how your segment appears when sending targeted communications via email. In this example, we’re focusing on people from California with the zipcode ‘90001.’
Under email campaign:
- Go to Audience > Segment
- Select the segment from the dropdown menu
For more detailed insights on list segmentation strategies, refer to CallHub’s comprehensive list-segmentation guide.
3. Automate SMS fundraising with text broadcast
Research shows that 1 in 3 people who click on an automated message are more likely to take action, which can significantly boost donor contributions in your campaign.
Automated SMS fundraising helps campaigns send large-scale, personalized messages while ensuring timely responses. CallHub’s text broadcast feature ensures supporters receive instant replies, keeping them engaged without overwhelming campaign volunteers.
Key features of automated messaging with CallHub:
- Auto-replies with keywords trigger: Supporters’ text keywords like “DONATE” or “VOLUNTEER” receive instant responses with links or next steps.
- If a supporter doesn’t reply/the message fails, CallHub’s political fundraising software can send automatic responses to re-engage them, if you so choose. This helps improve donor conversion rates by giving them another chance to respond.
- The red block in the settings shows ‘how often the message can be resent if it fails,’ while the blue block indicates the ‘time frame between each repeated message.’
Want to dive deeper into automated messaging features? Check out CallHub’s full article on Automated Text Messaging for Fundraising.
4. Set up a virtual phone banking campaign
As political fundraising software, CallHub provides a comprehensive solution that streamlines outreach, boosts engagement, and improves donor conversion, making virtual phone banks essential for political fundraising. Here are the reasons why to choose CallHub’s phone banking software:
1. Disposition-based tags:
Disposition-based tagging in CallHub helps streamline your outreach efforts by allowing you to categorize interactions based on the outcome of each call.
- On the dashboard, click “Create a Call Center Campaign” and select “Call Dispositions” to enable dispositions for the campaign.
- Add Tags: For each disposition, add relevant tags (e.g., “CALLBACK > busy”) to sync data with your CRM, ensuring efficient tracking and follow-up.
| Best Use of disposition tags |
| Use disposition-based tags to create specific follow-up lists for each donor type—like ‘Pledged but Needs Follow-up’ or ‘Interested, But Not Ready. Then, target these segments with tailored messages like: “Hi {name}, last time we spoke, you mentioned you were still weighing your options. If you have any further questions about how your support will make an impact, I’d be happy to help!” By adding these custom tags and personalizing your follow-ups, you’re showing the voter that you remember their concerns and are providing value to their decision-making process. |
2. Branching scripts:
CallHub’s branched call scripts enhance political fundraising efforts by adapting to the conversation flow, ensuring agents always have the right message. Here’s how to create them:
- Start by drafting a basic/first question for your campaign
- Define responses (e.g., “Yes,” “No”) to guide the conversation in different directions.
- Tailor the message for each response, keeping it relevant to your donor’s engagement.
- Review and test the script on ‘script preview’ to ensure smooth interaction before deployment.
Branched scripts are perfect for engaging donors. To learn how to set up branching scripts, look at our blog on how to set up these scripts.
3. CallHub’s integrations
CallHub’s integration streamlines fundraising by syncing donor data, volunteer lists, and voter information. This seamless connection helps campaigns maintain a unified database, improving targeted outreach, real-time updates, and more efficient SMS fundraising for campaigns. We provide integrations with different players.
To learn how to integrate CallHub with NGP VAN for fundraising, click here.
4. Spam Label Shield and Dynamic Caller ID
Spam label shield prevents your calls from being flagged as spam, increasing the chances of supporters answering your calls and leading to successful engagement in political fundraising campaigns. Enable this button.
Dynamic Caller ID displays a local area code to build trust and increase the likelihood of supporters answering your campaign calls.
Want to see CallHub’s virtual phone banking software in action? Check out this detailed YouTube video to get started.
5. Engage supporters with voice broadcasts.
With CallHub for fundraising, you can send pre-recorded/live voice messages to supporters through voice broadcasts, driving engagement and donations through political campaign fundraising.
- Convert text into voice messages instantly with CallHub’s political fundraising software, making outreach easier and faster for political fundraising.
| How can it be used? Use voice messages to remind supporters of a close deadline for donation window—people act faster when they feel the clock ticking. For example, Hi Larry, ‘Last chance to double your impact—donate before midnight and your gift will be matched!’ |
Here, CallHub provides options for multilingual outreach by helping you type in your preferred language and convert it to a voice. Know how multilingual outreach works at CallHub.
Here is a gist of how to set up a voice broadcast:
Choose the Audio > Select contact lists > Select caller ID> Dailer settings > Integrations (if any) > Schedule.
For a detailed one, read our article here.
6. Use email alongside calls and texts for political fundraising.
With 79% of consumers checking their email daily, it’s a powerful channel for driving engagement. By integrating your email campaigns with CallHub’s political fundraising software, you can amplify your outreach efforts sent through SMS, and calls. This combination will help you reach more supporters and drive greater donations for your campaign.
Here’s a brief overview of how you can set up an email campaign in CallHub:
- Select the ‘email campaign’ option
- Fill in the basic details (campaign name, subject, sender’s email address, etc.).
- You can select from ‘predefined templates,’ use ‘saved templates,’ or ‘create a custom template’ for your campaign.
- Select your audience by phonebook or segments.
- Add tags based on the set of questions to segment your donor’s after the email is sent.
6. Verify your details, edit if needed here, and schedule your campaign.
Want to dive deeper into email campaigns with CallHub? Check out our full guide on setting up an email campaign for more details!
7. Track performance and optimize
To ensure your political fundraising campaign is effective, monitoring and analyzing performance is crucial. Political fundraising with CallHub provides an analytics dashboard that helps you track key metrics and optimize your outreach strategies for better results. First, click on analytics, as shown in the image
With CallHub for fundraising, you can track the following:
- Call statistics: Monitor call volumes, call durations, and successful connections to improve political phone banking efforts.
- Overall campaign statistics: View a complete summary of your campaign’s performance, like total messages sent/calls made, etc.
- Agent performance: Measure the productivity and effectiveness of your agents to enhance results from political fundraising software.
Want to learn more about tracking and optimizing your campaigns? Check out our complete guide on the analytics dashboard.
Meta Dashboard:
In addition to the regular analytics dashboard, CallHub offers a Meta Dashboard for deeper insights into your campaigns. Whether you’re focusing on survey questions-based reports, donor segment data, etc. The meta dashboard provides the flexibility to view the exact metrics you need, giving you a clearer picture of your campaign’s impact.
Read this case study on how CallHub’s agent comparison and agent leaderboard helped run a ‘French Political Campaign.’
Your go-to tool for political fundraising: CallHub
When it comes to political fundraising, CallHub has you covered. It’s an all-in-one platform that simplifies outreach, engages supporters, and drives donations. Ready to make a real impact on your campaign? Sign up for CallHub today and start connecting with your supporters in the most effective way possible!
