What does it take for your message to stand out?
There is too much.
There are too many voices that demand attention. Some say too much and convey too little. Those voices are easily identified by an audience and just as easily ignored. Clearly, we don’t want to be one of those voices.
It’s natural to worry that your messaging is getting lost in the white noise of emails, social media posts, calls and texts that people are flooded with on a daily basis.
Two things that can help you stand out:
- Making the value you provide clear.
- Having a recognizable voice. (That’s not to say unique, which would be almost impossible.)
What can we do to be concise and value focused in our messaging, while keeping the voice that sets us apart?
How do you convey value?
Value makes the world go round. That means every social media like, text reply, or email click happens because someone sees value in taking that action.
Convey value by making it the first thing people see when they encounter your messaging. Stories are useful, but no-one will listen if they don’t get past the first step (For instance, if this is the first time you clicked on an email from us, the value was probably in the subject line.)
Taking a few examples:
A political campaign might convey value by identifying the most important issues for their voters and taking a clear stance.
For a nonprofit, this would mean illustrating how their efforts change the lives of their beneficiaries.
For a business, this would involve communicating the benefits of a product or a service.
The prerequisite to conveying value is knowing what your target audience values. Stay tuned for our next newsletter where we will expand on building an audience persona that can help you do just that.
Be recognizable in the process
Let’s say you get someone’s attention with your message, and they found it valuable. What’s next? Building on that first impression.
Taking the time to create a recognizable voice and presence means betting on the chance that:
- Your audience found your past outreach valuable,
- And, you want them to recall that value in every future interaction they have with you.
This is the point where your ability to create a story around your brand, and the visual and auditory elements of your outreach make a difference.
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Want some ideas to make your texting and calling campaigns stand out? Reply to this email with your use case and I’ll share a few.
In the meantime, follow us on https://twitter.com/CallHubPolitics for tips, insights and regular updates on the poli-communication industry.
See you next time,
Mukundan
