If your early voting GOTV program looks like your Election Day program with an extra week tacked on, you're not...
Most GOTV plans treat email as the channel you check off because it's cheap and easy. Send a blast the...
Voters on your list receive campaign mailers they toss, robocalls they screen, and emails they delete. Text messages cut through...
A school board race is decided by 300 votes. To win it, you need to move roughly 150 net voters...
Campaigns don't lose on election day. They lose in the six weeks before it, when a disorganized Get Out the...
Most campaigns track two numbers: Total registered voters and confirmed supporters. Neither one determines whether you win. Voter turnout does....
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