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Political campaigns are facing a growing challenge in connecting with voters. Despite investing in robust political phone-banking strategies, answer rates are plummeting. The culprit? Spam labels. An invisible enemy that’s quietly undermining voter outreach efforts.
Many are unaware of their calls being caught in the net of increasingly sophisticated spam-blocking technologies, creating a disconnection between campaigns and the very constituents they’re trying to reach.
With an increasing number of people using spam-blocking apps and carriers aggressively filtering calls, answer rates for political calls have dropped significantly over the past few election cycles. This isn’t just frustrating – it’s costly. Every unanswered call represents wasted resources, lost opportunities, and reduced voter engagement.
So, what can campaigns do to make sure their calls get through? How can spam labels in political phone-banking be overcome?
Spam Label shields for campaigns
Spam Label Shield is designed to combat these challenges by ensuring that your campaign’s calls are recognized as legitimate and reach their intended audience. Here’s how it works:
- Caller ID management: It ensures that your numbers are correctly registered and not flagged by carriers.
- Reputation Monitoring: Identifies and mitigates potential spam labeling issues before they impact your campaigns.
- Dynamic Number Rotation: Rotates numbers strategically to prevent repeated flagging.
Campaigns leveraging Spam Label Shield experience an increased answer rate by 2x. Fewer numbers are lost due to spam flagging, which means campaigns save money by not having to lose good contacts or acquire lists constantly.
With increased call connectivity, voter engagement becomes more impactful; this helps campaigns get better outreach and better persuasion efforts. Preventing legitimate calls from being wrongly marked as spam allows campaigns to reach more voters and maximize their influence.
You can ensure your calls get through with CallHub’s Spam Label Shield.
In the 2024 political election, Kamala Harris visited a phone-banking centre hosted by the Democratic National Committee in Washington to make calls and thank the supporters working to turn out the vote.
The phone call Kamala Harris made proved a point of personal connection that text messages and emails lack. A helpful tactic to engage with voters in honest and human connection, and shift their perspectives, therefore making phone-banking a political voting benefit.
While spam label shield is a game-changer, it should be part of a broader phone-banking strategy. Here are additional best practices to improve phone-banking results for political campaigns.
Other best practices to improve your political phone-banking call answer rates.
1. Call at the right time
Understanding when to call is crucial for maximum campaign effectiveness.
- Utilize data to call voters during peak engagement hours in their specific time zones.
- Avoid calling too early or too late.
- Studies show the best time to call someone is between 4-5 pm, where 68% of the people answer the phone.
- Within a 9-5 workday, the next best timing is 3 -4 pm (63%) and 9 – 10 am (58%)
- If you include after 5 pm, the best timing would be 6 -7 pm (66%) and 5 – 6 pm (65%).
- Advanced dialing tools can automatically adjust call scheduling based on voter location, making your team reach the prospects at optimal timing.
Try CallHub’s advanced dialing tools for optimum calling!
2. Timezone calling for phone-banking
Timezone calling is the practice of scheduling calls to voters based on their local time zones. It’s a game changer in political phone-banking, ensuring calls are made at convenient times when people are most likely to answer.
Think like this – Calling someone in California at 5 pm is fine. But the same call to New York would reach them at 8 pm – not the best timing! And it violates TCPA regulations.
CallHub makes it easy. Our system sorts your call lists by time zone if you have the local area codes for each contact, so volunteers call at the right time for each region. You can also automate call scheduling. This ensures calls happen within legal hours and boosts campaign efficiency.
Dynamic caller ID for campaigns
Studies show that people are nearly four times more likely to answer calls from a local number than from an unknown toll-free or out-of-state number. That’s why political campaigns should use dynamic caller ID. It helps improve answer rates by showing a number voters recognize and trust.
CallHub automatically assigns a local number based on the recipient’s location. This makes the call appear nearby, increasing the chances of it being answered.
Read more to understand CallHub’s dynamic caller ID feature.
3. TCPA compliance in phone-banking
The Telephone Consumer Protection Act (TCPA) regulates when political calls can be made to protect voter privacy. Compliance isn’t just about avoiding legal issues – it’s about respecting voters’ time and privacy.
Violating these guidelines can result in hefty fines and damage your campaign’s reputation. Ensuring compliance with state and federal regulations keeps your campaign legally sound while fostering voter trust.
CallHub helps you automatically enforce TCPA guidelines, by scrubbing against the National Do Not Call (DNC) list, ensuring your campaign only contacts eligible numbers.
4. Maintain a balanced call frequency.
When it comes to voter outreach, more isn’t always better. Excessively calling increases the likelihood of being blocked and can frustrate potential supporters.
Instead, a balanced outreach strategy works best. Spacing out calls and adding emails and text messages keeps voters engaged without overwhelming them. With CallHub’s email and texting solutions, you can connect with voters on their preferred channels and ensure your message gets through.
A more ingenious outreach strategy for you would be combining calls, texts, and emails for maximum impact.
5. Implement a multi-channel outreach strategy.
The most effective campaigns don’t exclusively rely on phone calls – they create an integrated outreach strategy. As mentioned above, integrating calls with emails, social media outreach, and direct mail reinforces your message.
A multi-channel approach helps ensure voters hear from your campaign differently, increasing the chances of engagement and response.
CallHub is here to help you coordinate phone, text, email, and direct mail touchpoints in a strategic sequence that maximizes voter engagement without overwhelming any single channel.
With CallHub’s workflow automation, you can streamline campaign outreach across multiple channels. Automate communication through SMS, voice broadcasts, and more. A unified workflow prevents gaps, delivers targeted messages, and improves data management.
6. Leverage text messaging for follow-ups
Maximize the impact of your call center operations by adding text capabilities.
If a voter doesn’t answer a call, a personalized text message can be a follow-up. Texts have a high open rate and provide an opportunity to share critical campaign information.
With CallHub’s text from the call center, you can automatically drop a message to unanswered calls, get direct voters to the campaign websites, donation pages, or event signups, and ensure no conversation is left unfinished.
A simple follow-up text message like this can make a difference:
| “Hi [Name], I just tried calling you regarding [brief reason]. Please let me know when you’re available to chat. Looking forward to your response!” |
7. AI for political phone-banking
AI-powered insights are transforming the way political campaigns refine their outreach strategies. Instead of manually reviewing hours of call recordings, AI-driven insights provide real-time feedback.
AI tools analyze call performance, identify patterns, and suggest optimizations to improve success rates. They can flag calls immediately and review thousands of calls to identify anomalies.
CallHub offers AI-driven insights where campaigns can fine-tune their approach to maximize voter engagement and efficiency.
Read more about CallHub’s AI-powered smart insight for calling campaigns.
Bringing it all together: the integrated approach
Spam labels are a roadblock for political phone-banking and campaigns, but they don’t have to be! With Spam Label Shield, you can regain control over your phone-banking efforts, making sure that the calls reach voters and drive engagement.
By pairing Spam Label Shield with these seven best practices, you can maximize outreach effectiveness and help your effort succeed. Don’t let spam labels stand in the way of your campaign’s success, and equip yourself with CallHub’s Spam Label Shield Today!
