How to send election campaign text messages

April 20, 2017 - 7 minutes read

During a campaign communication is key. Between field workers and organisers, organisers and voters and sometimes even between voters. Communicating through text is one channel that all campaigns do not ignore. Almost every person owns a cell phone and it’s far less unobtrusive when compared to calls yet most text messages have a 98% open rate. Now that we know how important it is, how do we send bulk text messages without having to manually type each one?

how to send campaign text messages

Using CallHub you can send a large number of personalised text messages in an instant. You can receive replies to your texts inside of CallHub and filter by keywords used in the message. Send automated responses to these keywords too, for example confirmation of the time, date and venue for a volunteer meeting to every person who texts “yes” to attend. If you use a CRM to manage your contacts and events, you could import them too and setup these responses to convert into RSVPs inside your CRM. There’s a lot you can do with just one tool. Check out our tips to send bulk text messages to get advice on how to run a successful campaign.

Let’s get down to the basics. How do you send campaign text messages? Follow these easy steps to quickly automate your text messaging.

Import contact information

Import all the contacts who you want to text into CallHub. There are 2 ways of doing it, a manual import through a CSV file or through an integration. If you use a CRM already, an integration makes the most sense. With a click of a button, all your contacts are pulled from your existing CRM and brought into CallHub. It gets better, any changes made to the contact information like updated names or email IDs collected through SMS campaigns, sync with your CRM too. Check if you already use one of our existing integrations, if not, tell us what you use and we can help you import from it. If CSV is how you store your data then follow this tutorial to import contacts through CSV.

Rent a phone number

You won’t be able to send bulk text messages using number you personally own. This is because the replies to these texts can only be handled if the number managed by us. When creating a campaign, rent the right number that represents your country and area. You can also use a shortcode to send text messages but being far more expensive to rent, they make the most sense when you need to send a vert large number of text messages. While, each long mobile number only costs 2 USD to rent for a month!

Create your campaign text message

Everything you have to say needs to condensed into 160 characters for it to go out as a single text. With not much letter real estate available, there isn’t room for superfluous writing. Keep your texts short and to the point. Don’t forget to include a sentence that asks your contact to do something. This call to action could be asking for a response “Yes” or “No” , or more information like their email ID. Sign up campaigns are perfect to collect more information about your audience. Don’t forget to personalise the text message by including their name or maybe their voting booth site. These inclusions make the text more specific and they increase your chances of getting a response. CallHub lets you easily include contact information as tags inside your text message template.

Setup keyword responses

If your call to action is asking your voters to reply with their answer, setup keyword responses in your campaign to manage them. For example, when someone texts “RSVP” to an invite text, send them a “Thank you” and register this RSVP. Use this for events or to perform SMS based surveys by asking Yes or No questions. You’ll also get detailed analytics on these responses to delve into later.

Schedule a time

Bulk text messages can be scheduled at any time of day with our advanced scheduling features. You can decide on what days of the week these texts should be sent and between what hours of the day. Pick the right date, could be even right now, or the day before an important meeting. Send texts, months before an election, asking voters about issues that are important to them. You can also trigger text messages to be sent based on actions of your contacts on another platform you manage. For example, if you have a new volunteer sign up on your website, its pretty easy to setup a campaign to send a welcome text message to them as soon as they do. Read our guide on how to do so.

Manage replies

Every reply can also be manually responded to if need be. Use the manager interface to send these replies quickly and easily. You can tag every contact who is texted or replies to a text. Use custom tags for each different campaign. This gives you a great way of analysing which contacts in your contact list were involved in a campaign.

Sending campaign text messages is not complicated. CallHub makes it even easier. Here is a demo video on how send text messages on CallHub.

Demo on how to send campaign text messages