How to use Political Robocalls for your Election Campaign

November 10, 2016 - 4 minutes read

Political robocalling software are quick, cost-effective and far-reaching. With those traits, Political robocalls have become an ideal political canvassing tool for a lot of campaigns that have to reach out to thousands of supporters but remain strapped for time and money.

How to use Political Robocalls for your Election Campaign

Let’s have a look at how voice broadcasting can help out with your campaign:

Assess Voter sentiment

When you’re running a campaign it’s important to understand what your voters care about. Poll surveys are a great way to gather statistics on topics that concern the public. Your political robocall can be part of a survey that lets voters respond directly through their dial-pad. By creating a series of multiple-choice questions you can gain insights into what voters think about the upcoming elections. Using dynamic call lists voters can then be automatically added to lists depending on their response.

Instant Responses

Political robocalls are much more than one-sided conversations, where pre-recorded messages are played to voters. Press-1 Campaigns allow voters to give feedback pertaining to issues by pressing any number from 0 to 9. They also have the option to carry on the conversation with a live volunteer or record a voicemail with the click of a button. This assures that campaigns get instant responses about voter sentiment about relevant issues.

Maintain supporter engagement

By simply dialing a preset number, voters can be transferred to your volunteer support line for one-on-one conversations. Most modern political robocalling software allow you to set the dialing frequency to control the number of people on your calling list to be reached in one broadcast. While a reminder about an upcoming rally can be blasted to thousands of supporters in one go, you can easily dial back the number of broadcasts during a press-1 campaign for voter grievances that might rely more on direct conversations with voters.

Immediate Action

Calls to action, invitation to fundraisers and important campaign updates are instantly relayed to thousands of supporters through a voice broadcasting software. Just upload your call list into the broadcast dashboard and you’re all set to go.


Dynamic calls lists lets your campaign automatically assign voters to different call lists depending on their responses to survey campaigns. This allows campaigns to have optimised call lists that are personalised for each different issue. Voters who prefer not to be called can be automatically added to do-not-call lists which then removes the contact from every other calling list. This ensures that your broadcasts reach only the people who will benefit from them.

Dynamic caller IDs also play a part in personalising your voice broadcasts. It ensures that the receiver sees a phone number that is most relevant to them by setting your Caller-ID to the location of your contacts. This allows campaigns to maintain a local presence no matter where they are calling from.

Analyse Conversions

Real time reports and call analytics help campaigns track how well a voice campaign is faring. Campaign reports gives you statistics on how many people the campaign has reached and how they have responded. These reports can also help campaign managers compare and analyse different voice campaigns spread across multiple days to optimise the campaign outreach.