Now that the midterms are over, we had the chance to reflect on how CallHub was put to use around the election and how it has grown to meet the demands of campaigners across the United States.
Firstly, a big Thank You! to 1800+ campaigns who organized 6000+ volunteers to engage more than 7 millions voters in conversations around the midterm elections. Volunteers sent out 20 million+ texts and made 9 million+ calls to connect with voters and get them to the polls. And that includes people across party lines – Democrats, Republicans, Independents and nonprofit organizations who engaged with voters for House and Senate races, down-ballot races for City Council and Supervisor, and numerous state and local ballot measures.
Peer to peer texting for the win!
While our phone banking tool has been a constant fixture in election outreach, this was the first major election cycle where Collective Texting (CallHub’s peer to peer texting platform) was put to use. And the response has been overwhelming. Peer to peer texting was used successfully across the election cycle from voter identification, fundraising, event promotion and Get Out The Vote efforts. Just on election day volunteers sent out more than 2 millions texts to voters encouraging them to get to the polls, sharing polling locations, and other information to make it easier to get out the vote.
“I remember the first time I showed someone CallHub in action. It was election day for a governor’s race where we had remote volunteers in three locations who sent out a million text messages and engaged 75,000 people.”
“Onboarding agents is a short and simple process. I’ve set up distributed networks across large geographic areas with relative ease. Especially for older people, app or software downloads is a major barrier that Callhub doesn’t have.”
“I find the SMS feature an invaluable way to mobilize volunteers during a campaign. It allows me to reach dozens of people at once in a way that gets far higher response than email, and allows me to carry on two-way communication with them.”
Changing the way things work
While we’re proud of what campaigners have achieved with CallHub, it’s also humbling to realize that only a couple of months back we could not have created the impact we did on Nov 6th. During the primaries, campaigners who wanted to increase their outreach rate and send more messages per hour were limited by the system. Others saw the interface lag while loading high volume outreach campaigns.
But over the last couple of months, we’ve been working hand in hand with campaigners to understand these limitations and deliver a product that performed beyond expectations during the General election.
The entire CallHub platform has undergone significant changes, both structural and user-experience-wise to let you achieve this. We changed the way CallHub handles data to increase security and allow all systems to scale up or down seamlessly. The Adaptive Texting Block was also built to let campaigns control outreach rate based on location.
So when, election day drew near, and messages were going out at 10x the usual daily numbers, CallHub matched up to expectations.
Rough Bumpy seas make good sailors
That’s not to say its all been smooth sailing. We had our fair share of issues with occasional call drops, few call logs not getting logged in the system and some support requests not being resolved quickly. Not issues that break a campaign, but still bumps on the road to creating a delightful customer experience.
Now that we’ve crossed the major hurdles, and the product has matured both in terms of functionality and user experience, we’re turning our attention to the small bumps.
Suffice to say, we are immensely proud of what our customers are doing and will continue to do with CallHub. The entire CallHub team thanks you again for letting us be part of this journey and we look forward to all the new possibilities (and challenges) that democracy brings.
To conversations that matter.